gap have done a lot for casual wear! men feel cormfatable in gap clothes wearing them around the house when they go shopping when they go to the gym or even pick up the kids from school. alothough the recent gap standing for gay and proud the sales ave still been high and customers will carry on going back to the shop for the reasonable prices, the good looking clothes and just so they can ogle at the girls working there! the adverts on tv are fun and make you want to trek all the way to the nearest gap shop. the downfall to gap is the shops arent local nad only in big name streets and shopping centres and so continues with the exclusivity!