Its great to see a really popular, quality lager make a come back. Heineken was of those lagers some years ago that was always advertised and brought out by the case load at partys, especialy at crimbo. There was always a massive advertising campaign at christmas for the likes of Heineken and Famous Grouse. Dont know if you remember the advert of the bird whistling and siging "partridge in a pear tree"then he gets shot. However, it virtually dissapeared of the shelves. I have been a senior retail manager for a well known chain store and we didnt stock it for around the ten years mark as it didnt used to sell.
The reason it didnt sell was the strength.....too weak.....the likes of Stella and San Miguel were the drink to be seen with and had the 5%+ to go with it so it used to do the business.
But now those clever people from Heineken have incresed the strength and its back on the shelves with avengance.
Great, clean tasting beer that doesnt tend to appear to be to heavy on the taste buds after you have put it down. I always find the Stella can do this and as uts brewed with onions, it leaves a distinctive after taste, but Heineken Export for me beats it hands down.
Like any of the continetal beers of today, they must be served ice cold to apreciate. Heineken has the taste of 1664, possibly a little sweeter. It can be enjoyed with any meal as the taste, as earlier discribed, doesnt over power, or ideal for keeping in the fridge for when someone pops round for a cold one.
On the whole, good tackle.
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