Heinekin have made loads of good ads over the years, (who can forget the rain in Spain one?) and one of my favourite adverts of all time is their recent advert, where builders digging up the road allow other workers to work alongside, "saving the public even more time and inconvienience." It's funny because workmen notoriously cause the public inconvienience, once one lot have dug up the road another comes along and digs it up again. The advert is punctuated by an undertaker passing the hole, tempted to throw a coffin in aswell! "Refreshing the parts that other lagers cannot reach" has long been Heineken's catchphrase, and is now substituted with "How refreshing, how Heineken" which is how I'd describe this ad.