HP Advanced Soft Gloss Photo Paper

It's not commonly known, but some full gloss papers can stick to the glass of a photo frame if your chosen print is placed in such a thing. If you the decide to change the frame, you can damage the ink layer of the image, renderinging the whole thing useless.
I normally use a matt paper, as I like the overall effect of matt, and the sticking to the glass effect is less of a problem. However, Hewlett Packard's soft gloss paper gives a third option. It's still gives a good glossy shine to the image, but is a little more chilled about the whole thing. A bit like semi-gloss paints for wood work.

To be honest HP's products are pretty good, so best advice on this product is this; if you like the halfway house between matt and gloss, it's well worth buying. Just remember though, your print is often only as good as your printer, regardless of the paper you use.