If you work in the fields of journalism, research, public relations or marketing, then you need this book. It is as simple as that. It is described as: "The guide no-one in PR should be without" and I cannot find fault in that analysis of this highly useful book.
The book is very thick and contains a wealth of highly valuable information about the public relations industry within the United Kingdom.
It will tell you: Which Public Relations agencies hold which contracts for the public relations work of what company or organisation.
It also contains a fairly comprehensive listing to all the major (and some not-so-major) public relations firms and consultants within the United Kingdom.
It is split up into a number of easy-to-use, colour-coded sections. Or chapters, I supposed you could also call them.
But as well as containing lists of public relations firms and consultants, there is a whole lot more to the Hollis UK Public Relations Annual. It also contains the details of quite literally thousands of in-house spokesmen and spokeswomen for all of the major corporations, large firms, police forces, local authorities, and so forth.
It also contains details of industrial and Commercial contacts, public relations contacts within the world of arts, of charitable bodies and organisations and also of an amazing plethora of associations and professional bodies.
Although the book might seem to be quite costly, it has to be remembered that compiling such a comprehensive publication is no easy task. Herculean, is one way to describe it! Plus there is a special Internet web portal, specially for people who buy the book, with password protected sections accessible for subscribers only. It now costs £145.00. The website is at http://www.hollis-pr.com/index.asp
There's also a very useful distillation of the salient contacts in the book, in a genuine pocket or handbag size.
More details
How easy was it to read / get information from
Very easy
Evaluate this review
How helpful would this review be to someone making a buying decision? Rating guidelines
This product has not yet been reviewed. 
