Disadvantages Conned football clubs up and down the country
ITV Digital were trying to do something that no other company has tried to do. Sky has a better service than ITV Digital had, and you got more channels from Sky for the same amount of money.ITV Digital didn't care about it's customers. With digital boxes that froze on the slightest knock to the rubbish variaty of programs. The service was very poor. No wonder it went bust.
ITV Digital thought that football would save them from going bust. So they decided to bid to show the football and won the rights when they said that they would pay £300 million+ over 3 years to show Nationwide League matches. Now football clubs won't see any of this money cause ITV Digital went bust. This will see many football clubs go out of business as they have made plans for the next 3 years on what they were going to do with the money that ITV Digital were going to give them.
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