Advantages Not the cheapest or the dearest option but good value for money
Disadvantages Not the cheapest
Product: 'IAMS Adult Small Medium Breed Rich Chicken'
The Iams range is promoted in the UK under the strapline ‘Good for life’, as a complete daily nutrition solution for dogs (and cats). This line is described as a ‘Proactive medium [with] succulent roast chicken’ and seems anything but inferior!When we collected our ‘new’ rescue dog, Lilly, from the Dogs Trust we were kindly provided with an initial supply of Ardern Grange hypoallergenic dry dog food. While this range is available online, for practical reasons we decided first to investigate local alternatives. Iams looked quite promising, as a familiar product from a well established company.
There is a bewildering range of quality dog foods available from larger and specialist suppliers, with varying claims to fame. For example, Eukanuba carries the slogan ‘Extraordinary nutrition’, at a price…
• Asda : 3kg special offer - down from £8 to £5
• Pets at Home : 3kg for £9.18 or 15kg for £33.69
• Amazon : 3kg for £9.46 or 15kg for £31.99
Also available in 1kg and 7.5kg bags. Other supermarket prices vary, but these prices are indicative.A 1kg bag of IAMS Adult Small Medium Breed Rich Chicken should be sufficient for 15 servings on average. By my calculations, that’s just 20 pence per meal, or almost half as much while Asda’s current offer lasts. We’ve just stocked up!
Exact quantities required depend on the size and nature of the dog, naturally; weight needs to be monitored and adjustments made if necessary. We’ll certainly be keeping an eye on this.There may be cheaper alternatives - but not necessarily better value for money.
Iams claims to provide a complete, balanced feed. For the sake of completeness, the ingredients are listed as follows:‘Chicken (>24%), maize, wheat, animal fat, poultry meal, sorghum, barley, dried beet pulp, chicken digest, fish meal, dried whole egg, brewer's dried yeast, potassium chloride, sodium chloride, sodium hexametaphosphate, DLmethionine’
To quote the Iams website:‘As well as a high content of animal-based protein, Iams also contains:
• No added colours, flavours or preservatives
• Prepared with high levels of succulent chicken: for outstanding taste and excellent overall condition.
• Quality ingredients and optimal levels of vitamins and minerals: helps support the body's natural defence system and overall health.
• Special fibre: promotes healthy digestive system, small stools and easy clean up.
|Price||c. £3 per kilo or less|
|Food according to Life Stage||Regular|
|Variety of flavours||Reasonable|
|Tooth kind?||Fairly gentle|
|Nutritional Value||No need for extra vitamins|
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