Ic24 - Mirror Group [TV Advertisement]

Advantages: good supplements
Disadvantages: some very inaccurate reporting, very one sided

...I've been reading the mirror for several years now and I have to say that they have some good points and a lot of bad. On the good side some of their regular columnists provide some humourous looks at the news. Judge Jacobs legal advice page is always honest regardless of which side is right. Charlie Catchpole as well always has some comedic gems in his TV review section. But sadly their bad points far outweigh the good. Their showbiz gossip column 3AM is frankly so full of complete and utter bitterness and nasty jibes that it has no right to call itself journalism. Tis page seems to take pride in putting famous people down. They also honestly expect us to believe that they had deep conversations with showbiz stars when they heard fleeting conversations. The paper also loves to jump on the moral bandwagon when a heated topic... Read review

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Advantages: News, Entertainment, Features, Price
Disadvantages: Sometimes lacks depth, sometimes has too much of one thing (e.g.Big Brother!)

.... On a daily basis you’ll find usual pages such as a 2-page TV guide, Letters page, advice, entertainment news (The 3 am girls – or 3 Absolute Mingers as Chris Moyles calls them!!) Advert content is typical for a paper of this calibre, so there are plenty of them (keeps the cost down) but not too many that it spoils your lunchtime read. You’ll see adverts scattered throughout, maybe 1 or 2 per page, some small, some big. There’s always a page or two of loan and car finance adverts towards the back. If you follow sport the Mirror will serve you well. I do not follow any sport in any great depth so I cannot comment too much on the quality or accuracy of the news here, but suffice to say there are normally around 9 pages of sport. Sports that feature highly are, as you’d expect, football, rugby, golf, cricket... Read review

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Advantages: the drink's lack of sugar, the advert's humour
Disadvantages: single handedly aimed at women

...Diet Coke have recently began yet another lucrative advertising assault on British Television and follow they're previous attempts at being kitsch, cool and alternative while simultaneously targetting their product solely at women. Whether it be Etta James blasting out the immortal "I just wanna make love to you" while a scantily clad hunk sips diet coke to the orgasmic gasps of an office full of women or the latest gang of women acting bizarrely to the slogan "live it", the advertising brains at Diet Coke seem to think that only women are capable of drinking it. What about the clinically obese who want to lose a bit of weight or those people who just prefer the taste?! The new adverts are admittedly quite funny, with a group of girls pleading with a park ranger to allow them to stay in the park after closing time by enticing him... Read review

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