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Frozen pizza


No real advantages at all .

Too many to list

Detailed rating:

Frequency of visit

Value for money

Selection & range

In store customer service

Freshness of goods

City / Branch address


Layout & presentationGood

AvailabilityGoods are nearly always in stock


After-sales serviceSatisfactory

Staff knowledgeAdequate

Waiting / queuesMedium

3 Ciao members have rated this review on average: somewhat helpful See ratings
helpful by (33%):
  1. warandpeace
somewhat helpful by (67%):
  1. TheHairyGodmother
  2. sandemp

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Having had a moderate liking for frozen products from Iceland for quite a few years I was looking forward to trying one of their stonebaked range of pizzas which my wife had recently purchased. The packaging was quite attractive and the cost was reasonable, £1.50 for a 9" pizza.

Cooking instructions were fine and the smell from my oven was very appealing as I waited patiently for my lunch.

Unfortunately that was where the good bit ends.

I still give high marks for the presentation and aroma when cooked, but as for flavour, well there was virtually nothing, except garlic, as I suppose the name suggests.

There was no flavour from either the tomato suace covering the bread, the "seasoned smoke flavoured chicken" or the mozzarella cheese.

All in all an extremely bland experience.

I hope the other varieties that my wife has purchased are a lot better.

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Review Ratings »

This review of Iceland Pizza (Shop) has been rated:

"helpful" by (33%):

  1. warandpeace

"somewhat helpful" by (67%):

  1. TheHairyGodmother
  2. sandemp

The overall rating of a review is different from a simple average of all individual ratings.

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