Advantages Some good buys
Disadvantages You have to put it up yourself, crowds
...the continuing tale of redecoration and refurbishing for the bedroom of the dave27-ettes...You may have read the first instalment in this series under the Crown Paint category (AND IF NOT, WHY THE HELL NOT!!!), and this next one continues the story.
For those of you unlucky enough to miss out (poor misguided chaps and chapesses, that you are), I'll recap very swiftly...It's July 2001 ... the dave27 clan has decided to forego a holiday this year in order to redecorate and refurbish the dave27-ettes bedrooms and we've started the process by stocking up with Crown paint and now we're ready for the next stage. Now read on .....
Björkvalla, Herresta, Bialitt, Ekeberg, Tromso, Kaffatorp, Morkedal, Ektorp, Klinte, Stromstad, Niklas... no, it ain't the Chelsea first team, it's just a few of the products you can avail yourself of at the very, very Swedish home furnishings warehouse retailer, IKEA, they of the blue and yellow sign and the exorbitantly priced hot dogs (sorry, that should be Hoetten Dogges).
The man behind the craze which has spoiled the Bank Holidays of countless numbers of British slobs is Ingvar Kamprad and the name came from his initials plus the farm and village where he grew up, Elmtaryd and Agunnaryd. Kamprad was born in south Sweden in 1926 and from his early years he seemed destined to be a businessman. When he was a kid he biked his way round his neighbours and made money from selling matches. He soon cottoned on to the idea of buying them in bulk and splitting them up for small sales at massive profits.In 1943 he decided to set up IKEA and shortly afterwards he was invited to Paris to meet one of his suppliers and he gained some new ideas. He also started selling his products via catalogue and mail order and in 1950 he moved into the furniture game, quickly specialising in the sale of low price furniture, which was made by local manufacturers. He opened a local furniture showroom in 1953 and the company started designing its own products in 1955. Then he started facing competitors applying pressure to force his suppliers to boycott him.
During this time, one of his employees who was delivering goods to a customer decided to take the legs off a table in order to make it easier to fit in his car. This gave Kamprad the idea of producing furniture which was flat packed for delivery and the IKEA unique selling proposition was born.By 1963, the IKEA stores had started to spread across Scandinavia, with a branch opened just outside Oslo in Norway and the empire spread from there, finally spreading outside Scandinavia in the early 1970s, although it was 1987 before the first British store opened. Thereafter, the Evil Empire spread the length and breadth of the country and when it reached Warrington three or four years ago, it was close enough to give Good Old dave27 some real fears for his future sanity and this is where we came in with Mrs D insisting on a July trip to collect the furniture for Lewis' bedroom.
I took a day's leave so I could transport them for the day and things were just about bearable because there weren't too many people visiting.
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