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If you are looking for good-quality, colourful, casual clothes then you will very much enjoy going to this shop!
*In A Nutshell* Jack Wills is a popular upmarket high street/designer retailer store, and sells casual clothes for both men and women. It also sells a small range of homeware including duvets and pillowcases, cushions, mugs, bathroom cosmetics and towels. There are stores nationwide. The target audience is for people in their teens to about their mid 20's, although I have seen many other people on either side of that age bracket wearing their clothes!
*The Good* Jack Wills sell a wide range of cool, brightly-coloured, modern, extremely well made garments that - unless you stain it, rip it, outgrow it etc - will last for a long time. They have a great variety of clothes, although they are all just a variation on the 'theme' of Jack Wills' signature styles. New collections are brought out regularly, too. Inside the shops it has a very 'cool' vibe and atmosphere, you feel relaxed and most of the staff are happy to help. The garments are timeless and a great statement piece, they will last you forever.
*The Bad* Well, I suppose you've all been waiting for me to mention this - the cost! Jack Wills is high in price, and that can put off its target market - as students aren't normally too well off! For example, women's briefs are £12.50! I know this should go in the 'Price-Wise' section, but this is the main bad point of Jack Wills. Another is some of the staff can be unhelpful.
*My Experience* I normally enjoy going into Jack Wills, as I love the atmosphere and the design - which has a slightly retro and sort of stylishly messy! I enjoy browsing through the stores. The dressing rooms are spacious and very boutique-chic! However I did have one unpleasant experience during a summer sale, where the staff at one of my local stores were very rude and unhelpful. But saying that, it was only a one off! The products themselves are long-lasting, beautifully cut, comfortable and very fashionable!
The ladies categories consist of hoodies, skirts, polos, shirts, swimwear, dresses, basic tees, outwear, knitwear, henleys, layering, fashion tops, denim, sweatpants, loungewear, underwear, sunglasses and accessories.
The homewear range has products for the bathroom, living room, bedroom, kitchen and the beach!
*Price-Wise* Jack Wills products are expensive, but it is a great investment. You are paying for the quality of the products, and the fact that is a well-known, up-market brand.
*All in all...* When you have the money, you should definitely buy products from there. They will last you a long time, and are worth it! You should definitely invest in the signature pieces, for example a t-shirt with the name on, or a hoodie. So, if you have the cash, go for it!
*If You Like This Store, Try...* Abercrombie and Fitch (only one store in the UK - London. But available online!), Topshop, Hollister (available online) and All Saints.