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Life Is Beachy

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5 Jun 19th, 2003 

44 Ciao members have rated this review on average: very helpful

Advantages:
Smells great, really works, goes with my bathroom

Disadvantages:
Price

Recommendable Yes:

lwperkins

lwperkins

About me:

This week I'm mostly being brunette although that is subject to change. Now i've turned 31 and I've ...

Member since:17.12.2002

Reviews:83

Members who trust:72

People buy new shampoos for all kinds of different reasons – price, change in condition of their hair, they like the smell or they just fancy trying a new product.
My reason for buying my latest shampoo is somewhat more sad and pathetic than that… It was the same colour that I’ve just painted my bathroom and I thought it would look nice!! Yep, I’m really that sad.

However, the product range that I bought – John Frieda’s ‘Beach Blonde’ range is actually very good.
There are several products in the range but the 3 I tried were the shampoo, conditioner and intensive conditioning treatment, so they are the three I will be referring to here.

I’ve used celebrity hairdresser John Frieda’s ‘Sheer Blonde’ range of shampoos on and off for several years now. It seems OK but I’ve never been that impressed with it, I just use it because I have blonde hair and my hairdresser recommended it.
So I would never have bought the ‘Beach Blonde’ range were it not for the colour.
It’s green. The paint chart I used to pick the colour for my bathroom called it ‘Watermelon’ but it is a pale green.

THE SHAMPOO

The shampoo is called ‘Cool Dip’ (another thing I liked about this range is the names of the products – long gone are the days when a bottle of shampoo was just called shampoo)

It is described as a ‘refreshing shampoo’ although lets be honest here, the refreshing bit is actually more likely to be the feel of water on your head not the shampoo.
It wasn’t until I got home that I actually read the bottle and discovered to my alarm that the product was described as ‘minty-cool.’
So it was with some trepidation that I took my first sniff of it - the idea of ‘minty’ shampoo wasn’t appealing! I did not want to smell like I had A) Get chewing gum in my hair B) Washed my hair in toothpaste C) Been wearing a hat made of polos!!
But the minty smell is actually very pleasant. Its very mild – more like wearing a hat made from After Eight Mints than polos and the seaweed and aloe vera smell is more prominent than the mint…so a shampoo that smells like Grimsby Docks, cacti and After Eight Mints…yummy. I don’t know why it works, but trust me it does.
The bottle is clear and through it you can see the product is flecked with gold so it shimmers – the idea being that your hair shimmers too. I can’t say I’ve noticed this, but it makes the product look pretty.

But looks aren’t everything…does it work.
Yes, it does!
The idea is that it washes away chlorine and ‘summertime grime’ from your hair and leaves sun frazzled hair looking better.
Having not been on holiday this year I can’t say if it works or not on beach battered hair (although if anyone wishes to pay for me to go on a beach holiday to test it out for them I would be more than happy to!)
After using it, my hair felt really silky and clean. I only needed to wash with it once – normally I need to shampoo my hair twice.
It felt really well moisturised which is a first. My hair is in such bad condition that normally I need to slap on the conditioner but after using this my hair felt very sleek. (Not that I’m advocating not using a conditioner of course, before all the hairdresser out there lynch me!)

THE CONDITIONER

You will be pleased to learn after my waxing lyrical about the shampoo that I have less to say about the conditioner. It works very well indeed, smells the same as the shampoo and is the same colour as my bathroom.
It is called ‘Smooth Sailing’ and apparently ‘unsnarls surfside snags.’
So if you are a sufferer of those pesky ‘surfside snags’ this ones for you…
(I would have thought a ‘surfside snag’ would have been getting down to the beach to discover you have forgotten your surfboard/wetsuit/fins/snorkelling gear (delete as appropriate) and I don’t think that the conditioner will go and fetch them for you, so you would still have a surfside snag…but who am I to argue with the mighty advertising men?!)

THE CONDITIONING TREATMENT

The best thing about this product, for me was the name – Kelp Help. Any product with a rhyming name has to be a winner in my book!
This product comes in a round tub rather than a bottle and is a ‘deep conditioning masque.’
You apply it after shampoo instead of conditioner is your hair is particularly unhappy and its ‘protein rich sea kelp formula’ works its magic.

It is very good. Unlike the other products it does not smell minty it simply smells like you dream the sea smells (of course it never does and I’m rather glad that this product is reminiscent of imaginary sea rather than the actual sea which, lets face it isn’t always the most pleasant of smells.)

You simply apply a thick layer of the ‘masque’ which looks rather like green rice pudding, then leave it to work for 10 minutes – for best results sit in the sun wearing it (or under a hair dryer if you don’t happen to be lucky enough to be on a beach somewhere exotic!)

It works really well, but I’d say it’s not worth buying unless your hair is quite damaged. The conditioner works equally as well for hair in normal condition.

Despite the name, Beach Blonde isn’t just for blondes – any hair colour or type can use it. It isn’t just for the summertime either although obviously the ad men are picking up on the summer mood to sell more units at the moment. It can be used by men or women because it doesn’t smell girly – it’s just a fresh clean smell.
Its available at most supermarkets and drugstores – in Boots it retails at £4.29 for the shampoo and conditioner and £4.99 for the masque, but you don’t need to use as much as with some shampoo ranges so it lasts well and often Boots have it on 3 for 2 promotions.
Other products in the range are mainly aimed at blonde hair or lightening hair. They include Lemon Lights, Gold Rush and Sun Streaks.

I’m really impressed with it – I’d say it was one of the best shampoo ranges I’ve come across for a long time and I will definitely be buying it again, even if I paint my bathroom a different colour…

(And before anyone moans at me that this is in the wrong category, I checked and apparently its not!)


 

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Comments about this review »

little_minx26 12.08.2003 17:21

Great Op, i'm so glad i'm not the only one to buy products because they match the colour scheme - I'm building a collection of peach coloured Lush items around the bath!

offy 07.07.2003 23:33

Not many of the expensive brands do shampoo specifically for greasy hair, which I need. I was going to buy some of this stuff at one point, but I thought I would end up looking like a chip pan.

aggapimou 24.06.2003 10:45

And there I was thinking I was shoppping mad...I think you beat me to it...although having said that I once bought this superexpensive bottle of olive/lemon oil with herbs and peppercorns because it matched the colour of our kitchen tiles...lucky though my boyfriend discovered (to my shock), you can actually eat the stuff...hehehehe Nice op babe. x aggapimou

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