There are two types of men: those who believe shampoo is basically perfumed washing up liquid, and those who fall for the adverts and try every new shampoo which comes on the market.
I am the latter - with knobs on.
Why? Well I've always had fine hair. You know the type I mean, it's the sort which, if you sleep on it, you'll wake up looking like you've been making love to a Van De Graaf generator all night.
It's the kind of fine, flyaway hair which needs teasing, tweaking, blow drying, gelling, anything really just to give it some body. And as I get older there's slightly less of it - so I need to make the most of what I've got. Think of it as a lawn. When it starts to thin out a bit, you perk it up with some extra seeds and a bit of fertiliser.
So I looked forward to trying this shampoo, in the hope that it would magically transform my fine, flyaway, flat hair into a lush quiff.
It didn't.
The particular substance which imparts the thickener to the shaft of the hair feels like some sort of resin. It gives my hair a parched, straw like texture. And while it does seem to have slightly more body, this comes at a price - you'll need to use a moisturising shampoo after a few days application.
I appreciate we've all got different hair - and of course as a bit of a shampoo queen I may be slightly more critical - but I won't be using this product again. If your hair is fine and flyaway, you're probably better off using a moisturising shampoo which at least won't dry it out - and using another product afterwards - say mouse or gel - to give it a bit of lift.
In other respects the shampoo is fine - I even quite like the smell, unlike Mrs Tweaker who hated it.
But as a hair thickener this product is certainly nothing to get in a lather about.