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I have used this product before my baby was born to moisturise my stomach to avoid stretchmarks, but it is a toss-up between it and the other 1000 creams I used to claim credit for the fact i didn't get a single one!! I used it on my baby right after he was born and it was very nicely absorbed into his skin. It also had a lovely 'baby' smell which I thought was very nice. The only thing I noticed was that it had to be applied again during the day- I don't know whether that was just the product or his skin type. I have since switched to olive oil, which I find a lot better, but I did find this product to be quite effective for him, even if I do like it better on myself!!