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I am a huge fan of all of Johnsons products,and have always found their range to be ultra moisturising, with gorgeous fragrances that the whole family can use.Thats why i was quite disapointed in Johnsons baby soap as I found it to be drying on our skin. I used it on my face and although it left my skin feeling fresh and clean, I couln't put my facial moisturiser on fast enough afterwards as it left my skin feeling incredibly dry. Considering it's 'baby' soap, im not happy to use it on my baby, or my 4 yr old for that matter! I cannot fault any other product in the Johnsons range for their moisturing qualities and i suppose thats why i was so shocked with this one. Overall verdict, unfortunately unimpressed, when after a bath my little boy asked if he could put 'magic cream' on (baby moisturiser) as he's skin felt itchy. I won't buy it again, sorry!