Advantages Pleasant enough, healthier than a fry-up
Disadvantages Not as nice as a fry-up, poor packaging design
|Value for Money|
|How loyal are you to this brand?|
Breakfast cereal is not a regular thing in my life. My idea of a breakfast is a greasy full English with strong black coffee, and a glass of orange juice on the side as a concession to healthy eating. If I can't have that, then I'll eat any old rubbish on the train to work.Every so often, I feel guilty about this approach to life, as with every other meal of the day, my diet is unrecognisable from the slobby student I used to be. And so I buy some cereal, leave it in the cupboard until it's almost out of date because I always forget to buy enough milk, and then, eventually eat it. Often from a mug, so I can pretend it's coffee.
Anyway, this week, I thought I'd buy Multi-Grain Start, the first time I'd tried it.
Flavourwise? I have to be honest, I found them pretty unremarkable. It's kind of all in the crunch. They have that kind of cornflake flavour (even though there doesn't seem to be any actual corn in them, see below!) but I couldn't detect any honey or anything like that in there. The crunch is good though.Taste Test Plus. Following the prompting of one reader, I thought I'd give the old taste test another go. I must admit it's been a while since I've had cornflakes, but the flavour did at first remind me of that old breakfast standby. The chap was right, though, in addition to the very groovy crunch, which provides most of the eating sensation, there is a sort of tart sweetness to the cereal, which I guess comes down to the sugar glaze (although this is not as pronounced as in, say, Frosties ). I'm still not tasting much hint of the honey and stuff, and overall the cereal has a kind of deeper flavour than cornflakes, beneath the sweet high notes. I'm still not hugely convinced that the flavour is anything to shout about though. Perhaps it's being masked by the ice-cold milk I've sloshed over the bowl.
Eugh, tasting one dry is not a pleasant experience. Kind of sticky and brittle and... yeah, stick with the ice-cold milk!Onwards!The actual ingredients are as follows, or at least the major ones are:
What bothers me is the clear implication that a particular breakfast cereal can help you become better at sport. If you actually look at those ingredients, there isn't anything really startlingly different from a dozen other whole grain or multi-grain products. I think it's like Special K, which probably can help you lose weight if you eat two bowls a day, but only because that's two meals where you're not eating cream buns deep-fried in butter.They also contain a lot of sugar, but I did find myself adding extra from time to time to improve the flavour, which I don't think is a great sign on the health front...
Obviously, the main selling point for the cereal is its alleged role in boosting sports performance, but I just don't buy this claim. If I want a high carb breakfast for a slow release of energy throughout the morning, I eat a banana, and so do many of my fellow commuters.
Attention, this is the first review from this author
Instead of giving a negative rating, consider:
Help this member by giving your advice
Report fraud (for example plagiarism) or other issue with the review to the Ciao support team
Add your comment