Somehow it is obvious to me that the calories in Kit Kats don’t count.
Perhaps it is something to do with the way I classify them. They’re not real sweets. Kit Kats (in their old two- or four-fingered guise) made regular guest appearances in my lunchbox as a child, and I wasn’t allowed sweets, therefore they can’t be real sweets. Therefore the calories don’t count. QED.
By that extrapolation Chunky Kit Kats are also exempt from calorific qualification.
Yes, I know that if you read the small print on the back of the natty, red and white shiny wrapper it will claim that the 55g bar’s “nutritional content” is somewhere in the region of 250 calories but that just goes to prove my point. Surely anything under 300 doesn’t count! That’s substantially less calories than a Boots Shapers sandwich. Besides, Kit Kat was marketed during the Second World War as 'What active people need' so it must be good for you.
Somehow this perceived lack of calorific content is made even more enticing by the secret hope that everyone harbours when first biting into the bar. This bar could be the “faulty bar”; the one where they forgot the wafer and so the chocolate goes all the way through. We all know that this makes no sense. If you wanted a solid bar of chocolate you could have bought the bar of dairy milk. You didn’t. You bought the KitKat. But still you hope.
One last thought in the calorie vein (before you start thinking that I am a complete neurotic): Chilling in the fridge helps to reduce calorie content. Think about it. Calorie values are based on the amount of energy that a food item releases when heated. If you chill it then you must be reversing the process. Anyway, regardless of the validity of this theory, Chunky KitKats taste best cold. Icy cold. The chocolate goes all crumbly and you have to really exert some force to take a bite (N.B. not recommended for anyone with dodgy front teeth).
Just in case somehow you have never come across Chunky Kit Kats in your local newsagent – here is the low down:
- Large (chunky, in fact) single finger of wafer biscuit, covered in chocolate.
- Available as Kit Kat Chunky (55gram bar) or Kit Kat Kingsize Chunky (90 gram bar)
- Price approximately 30p for the regular, 43p for the Kingsize.
- Also available in multi-packs from the supermarket – pack of 4 regular approximately 97p, packs of 10 mini size “breaktime” approximately £1.37.
Interesting information about the Kit Kat bar ---------------------------------------------- Rowntrees first introduced Kit Kat bars to the UK market in 1935 as “Rowntrees’ Chocolate Crisp”
It is believed that the Kit Kat bar was named, because of its original oblong shape, after the Kit Cat Club. This was a gentlemen’s club that met in a building with such low ceilings that any paintings commissioned where of a distinctive oblong shape. The Kit Cat Club itself was named after Christopher Cat who owned the tavern where the club was founded.
In 1945 Kit Kats where marketed with a blue and white wrapper replacing the traditional red and white. This was to identify the bar as being made with plain, rather than milk, chocolate. This was due to shortages of milk during the war years.
The slogan “Have a break, have a Kit Kat” has been going for 45 years!
Kit Kat was branded as a Rowntrees product until the company was acquired by Nestle in 1988.
Kit Kats is currently marketed in the US under license to Hershey.
The old style silver foil and paper wrapper were abandoned in 2001. At the time, a spokesman said, "Generations have grown up with the silver foil and paper wrapper of Kit Kat and it has become part of the break-time ritual. However, to make sure that the next generation, who have far less time on their hands, can still enjoy a Kit Kat during their breaks, we have introduced this new convenient packaging. The foil is dead, long live plastic foil!" It may well be urban myth, but apparently the change had much to do with vending machines. When the foil wrapped Kit Kat was dispensed from the vending machine there was a tendency for the foil to break on the corners, which was deemed unsanitary. For a while a separate packaging was introduced solely for vending machine use but was later adopted by the retail market to save on packaging costs.
Chunky Kit Kat was first marketed in 1999. Chunky Kingsize Kit Kat followed a year later in 2000.
Oct 18th, 2002
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