... The ever popular brand L'Oreal Paris is emblazoned across the top of the packet on its traditional silver background with mirror effect lettering. A blue bar separates the brand name from the product description and a pink background highlights the words "New formula". The text on the front ... Read review
Advantages: 8ml worth, Readily Available Disadvantages: Clumpy, Wet, Brown
...card. The ever popular brand L'Oreal Paris is emblazoned across the top of the packet on its traditional silver background with mirror effect lettering. A blue bar separates the brand name from the product description and a pink background highlights the words "New formula". The text on the front of the packaging is alternated between black and pink and there is a picture of the type of brush the product has next to the word "Black", ... ...from its packaging, gently lift the plastic casing the front from one of the top corners and peel away. The mascara will pop away from the cardboard easily.
=== Magic Mascara? ===
The mascara itself is in a silver tube with 4 sides, so technically not tubular more kite shaped. Just like the packaging it has mirror effect lettering down the side describing the product in both French and English.
Every mascara wearer aspires to create that ultra long lash effect that is digitally created on the television adverts featuring the likes of Penelope Cruz and other famous superstars being paid a fortune to sell us the next best thing in lash defining mascara products. In my quest to find an amazing lash enhancing product I have experiences the blobby brand, the gunky goo, the slick stick, the straight brush, the plastic applicator, the curve creator, the two tone twist, the expensive experience, the cheap choice, the wondrous wand and.... the Architect.
This sleek silver tool claims to fulfil every woman's dream of amplified lashes and aims to create the "false lash effect."
Packaging
This product's packaging is a cardboard back approximately 6 inches long by 2 inches wide with a plastic case sealing the product to the right side of the card. The ever popular brand L'Oreal Paris is emblazoned across the top of the packet on its traditional silver background with mirror effect lettering. A blue bar separates the brand name from the product description and a pink background highlights the words "New formula". The text on the front of the packaging is alternated between black and pink and there is a picture of the type of brush the product has next to the word "Black", indicating the colour of the mascara. To remove the product from its packaging, gently lift the plastic casing the front from one of the top corners and peel away. The mascara will pop away from the cardboard easily.
Magic Mascara?
The mascara itself is in a silver tube with 4 sides, so technically not tubular more kite shaped. Just like the packaging it has mirror effect lettering down the side describing the product in both French and English.The product has a screw top which clicks into place to indicate that it is sealed and should not leak. It turns anticlockwise to open. On first look when removing the wand from the tube holding the mascara, the brush looks like it will create clumps of colour on your lashes. The packaging claims it has a "patented spiral brush" with a picture of a contoured bristle brush. In truth the contour on the actual brush isn't that well defined and to me it looks fairly straight. It definitely isn't a mirror image of the one on the packet.
WARNING: Check your colour!
On the packet I bought the work "black" was clearly displayed on the cardboard to the left of the actual product. It wasn't until I paid for my £8 something mascara and opened the packet that I noticed my mascara was infact brown and not black. Had I have looked more closely at my proposed purchase before handing over the cash I would have realised that the actual product had a label on it which said brown. But when you're in the isle in Tesco looking for black mascara and there is one which sounds great with BLACK written on it in clear letters you assume that is indeed what you will get.
Additionally behind the product on the card was the word "brun". This was not visible from the front and when I placed the mascara back into the plastic casing and tried to see how I would have possibly noticed it, it was really hard to see.
I have never worn brown mascaras before and so wasn't very happy at this outcome, however no opened I had no choice but to use it and see whether its claims of "magnified volume + redesigned curl + infinite volume" were true.
And So The Actual Mascara?
I found this mascara to be very wet. Mascara wearing will understand me when I say you can get good mascara which layers on the colour without feeling like it is drowning the lashes at the same time as printing lash marks across the eyelid. This usually comes on a thin plastic brush as opposed to bristles, because bristle brushes seem to carry more fluid.
As a result it took me longer to do my eye makeup for fear of having to start again when it smudged. It was fairly clumpy on the brush something which really puts me off mascara but it did brush out on my lashes and didn't leave lumps which I couldn't remove. To be fair I have been wearing my mascara applied first thing this morning all day and it is still there; hasn't smudged and nobody noticed I wasn't wearing black, despite me knowing I wasn't.
Removal
I found this mascara REALLY easy to remove, but probably because I am so used to struggling to remove waterproof mascara, that a non-waterproof one came off like a dream.
Verdict
Overall I'm sure this is a good mascara and will serve me well once I'm over the initial disappointment of it not being black and it being clumpy. But for the time being I'm still not convinced. Is this Architect any good at redesigning? Well it is no better than any others I have paid for in the past but it's definitely not the worst.
I, like others have been on a life long search for the perfect mascara. Before I tried this I used L'Oreal Voluminous with (eyelash curlers) but they changed their "recipe" and so I looked for another mascara.
I am fair skinned have pale eyelashes and they are not curly or thick or particularly long either so naturally I would want a thickening, lengthening, volumising, breakfast making mascara and generally this mascara performed ok.
The brush is a bit weird as it is thinner in the middle and the claim is that this helps towards making the false lash effect but I found it made it more difficult to apply.
This mascara does give the false lash effect but with one problem, it flakes during the day. I have noticed it and other people have as well. At the end of the I have black marks under my eyes which if I try to wipe away they ...
Advantages: Its versatile and it lasts a long time Disadvantages: Some might find it too expensive
is reluctant to become clumpy on your lashes as the big round brush allows the mascara to coat every lash evenly and quickly. The brish has a tapered end you that you can get right into the inner corners of your eyes with easy.
I often use the mascara without using the white section, especially for day wear, as it adds length and volume subtly and makes you look wide awake and alert. The white cream is great for a dramatic night time look or if your eyelashes are very short or very fine.
£9 might seem expensive to some, but Ive tested mascaras rhat have been cheaper than this, such as Rimmel, mascaras that are the same price, such as LashArchitect by L'oreal, and mascaras that are much more expensive - such as Falsh Lashmascara by YLS which set me backa hefty £17. None of the other mascaras Ive used have come close to the quality ...
Advantages: Makes eyelashed look very long and thick. Disadvantages: Not ideal for creating the natural look.
I have always used L'Orealmascaras as I have found them to be the best mascaras for increasing volume in the lashes. I used to use LashArchitect, however I switched a while ago to Panoramic Curl and have been using it ever since. The mascara goes on really well, and it doesn't clump like other mascaras as the liquid itself is quite thin. The brush is shaped so that it sort of sits around the lashes, following the contour of the eylid, this means that you can coat more of you lashes with each stroke. I find that unlike other mascaras, this one doesn't make my eyelashes clump together, as the actual bristles of the brush are not too close together.
The mascara creates quite a dark dramatic look, so it might not be ideal if you're going for the natural look as it creates quite a lot of volume in the lashes and also makes them appear ...
