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Member since:20.03.2007
Reviews:83
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Every mascara wearer aspires to create that ultra long lash effect that is digitally created on the television adverts featuring the likes of Penelope Cruz and other famous superstars being paid a fortune to sell us the next best thing in lash defining mascara products. In my quest to find an amazing lash enhancing product I have experiences the blobby brand, the gunky goo, the slick stick, the straight brush, the plastic applicator, the curve creator, the two tone twist, the expensive experience, the cheap choice, the wondrous wand and.... the Architect.
This sleek silver tool claims to fulfil every woman's dream of amplified lashes and aims to create the "false lash effect."
Packaging
This product's packaging
is a cardboard back approximately 6 inches long by 2 inches wide with a plastic case sealing the product to the right side of the card. The ever popular brand L'Oreal Paris is emblazoned across the top of the packet on its traditional silver background with mirror effect lettering. A blue bar separates the brand name from the product description and a pink background highlights the words "New formula". The text on the front of the packaging is alternated between black and pink and there is a picture of the type of brush the product has next to the word "Black", indicating the colour of the mascara. To remove the product from its packaging, gently lift the plastic casing the front from one of the top corners and peel away. The mascara will pop away from the cardboard easily.
Magic Mascara?
The mascara itself is in a silver tube with 4 sides, so technically not tubular more kite shaped. Just like the packaging it has mirror effect lettering down the side describing the product in both French and English.The product has a screw top which clicks into place to indicate that it is sealed and should not leak. It turns anticlockwise to open. On first look when removing the wand from the tube holding the mascara, the brush looks like it will create clumps of colour on your lashes. The packaging claims it has a "patented spiral brush" with a picture of a contoured bristle brush. In truth the contour on the actual brush isn't that well defined and to me it looks fairly straight. It definitely isn't a mirror image of the one on the packet.
WARNING: Check your colour!
On the packet I bought the work "black" was clearly displayed on the cardboard to the left of the actual product. It wasn't until I paid for my £8 something mascara and opened the packet that I noticed my mascara was infact brown and not black. Had I have looked more closely at my proposed purchase before handing over the cash I would have realised that the actual product had a label on it which said brown. But when you're in the isle in Tesco looking for black mascara and there is one which sounds great with BLACK written on it in clear letters you assume that is indeed what you will get.
Additionally behind the product on the card was the word "brun". This was not visible from the front and when I placed the mascara back into the plastic casing and tried to see how I would have possibly noticed it, it was really hard to see.
I have never worn brown mascaras before and so wasn't very happy at this outcome, however no opened I had no choice but to use it and see whether its claims of "magnified volume + redesigned curl + infinite volume" were true.
And So The Actual Mascara?
I found this mascara to be very wet. Mascara wearing will understand me when I say you can get good mascara which layers on the colour without feeling like it is drowning the lashes at the same time as printing lash marks across the eyelid. This usually comes on a thin plastic brush as opposed to bristles, because bristle brushes seem to carry more fluid.
As a result it took me longer to do my eye makeup for fear of having to start again when it smudged. It was fairly clumpy on the brush something which really puts me off mascara but it did brush out on my lashes and didn't leave lumps which I couldn't remove. To be fair I have been wearing my mascara applied first thing this morning all day and it is still there; hasn't smudged and nobody noticed I wasn't wearing black, despite me knowing I wasn't.
I found this mascara REALLY easy to remove, but probably because I am so used to struggling to remove waterproof mascara, that a non-waterproof one came off like a dream.
Verdict
Overall I'm sure this is a good mascara and will serve me well once I'm over the initial disappointment of it not being black and it being clumpy. But for the time being I'm still not convinced. Is this Architect any good at redesigning? Well it is no better than any others I have paid for in the past but it's definitely not the worst.
Pictures of L'Oreal Lash Architect Mascara
Mascara.
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