L'Oreal Men Expert Vita Lift

The product is supposedly a complete anti-ageing cream for men which I bought when I first started getting fine lines. I'll have to update this review in thirty years time to let you know whether it really does act to prevent skin aging, but in the meantime I'd say this stuff is actually quite good.

It goes in well, doesn't have a strong fragrance and seems very kind to your skin. I have found other creams can cause me some irritation ...
...packaging also claims that it soothes razor burn, and surprisingly, it does.

It moisturises well but can make you a bit shiny, especially on your t-zone. This is probably a function of my slightly greasy skin and therefore if you really do have greasy skin I'd probably avoid this cream.

In terms of the claims? Well, it does seem to reduce fine lines, but of course the deeper ones don't go entirely. The website has some ... more

The product is supposedly a complete anti-ageing cream for men which I bought when I first started getting fine lines. I'll have to update this review in thirty years time to let you know whether it really does act to prevent skin aging, but in the meantime I'd say this stuff is actually quite good.

It goes in well, doesn't have a strong fragrance and seems very kind to your skin. I have found other creams can cause me some irritation and redness, but I've not had that from this. The packaging also claims that it soothes razor burn, and surprisingly, it does.

It moisturises well but can make you a bit shiny, especially on your t-zone. This is probably a function of my slightly greasy skin and therefore if you really do have greasy skin I'd probably avoid this cream.

In terms of the claims? Well, it does seem to reduce fine lines, but of course the deeper ones don't go entirely. The website has some very crafty wording describing the "eye bags" and "sagging skin" you get with age. But they make no guarantees that this cream will sort this out and they even have a disclaimer in teeny tiny writing that this product "has not been proven to lift the skin". So why mention sagging skin then, or call the product Vita Lift? I wonder. Another criticism I'd have is that it doesn't specify what SPF the product is. As any modern man knows, you need to use at least a 15 to prevent sun damage…

I couldn't say that it did anything for sagging skin or eye bags, but it does make your skin look well-nourished and healthy. From Boots you can get a 50ml tub for around a tenner, which isn't bad really.

To sum up: If you need a good general moisturiser with some "anti-ageing" action, which is also sensitive to shaved skin, you should give this a go. 

...less