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I first tried this product about six months ago when I was looking for a pair of straightners but couldn't quite afford the ones I wanted. I love my hair when it is straight but it just seems such a hassle to have to wash, dry and finally straighten each morning or evening. Therefore, I decided to look for a product to do the job for me. Now I can cut out the straightening and instead smooth some of this in before blow-drying.
I saw this product in Superdrug in the hair-styling section - no surprises there! This one immediately caught my eye because of the bright pink bottle - plus the fact that the L'Oreal Studio range was on a "Buy two for £4" offer. Well, after seeing that, couldn't resist and so chose a bottle of the straightening cream and a hair-spray from the range too. Even when not on special offer, this product is still extremely good value at around £3 per bottle from any chemist. Some of the other products that were meant to do the same job were a lot more expensive and I didn't want to waste money on a product that might not even work for me.
So, that night, I went home, had a shower and "gently towel dried" my hair as told on the bottle. I then looked at the directions for application and was slightly confused when I was told to place a "nut-sized" amount in the palm of my hand. Nutsized? What kind of nut?! Peanut, walnut, hazelnut? As I couldn't figure out what it meant, I decided to improvise and squeezed a dollop into the palm of my hand. My hair is quite long so I had to smooth the first lot into one side of my hair and repeat at the other. If you have shorter hair then one lot should be enough.
After applying the cream by rubbing it into my hands and smoothing it on using my fingers as a comb, my hair felt slightly laiden down with it which I was slightly worried about to start with. I didnt want my hair to be heavy and greasy after using this. Luckily, when I started to blow-dry, the greasy, heavy feel disappeared, leaving my hair soft and shiny. It was also straighter than it had been in the past, although I would recommend perhaps using straighteners alongside this cream as it doesn't exactly leave you hair poker-straight. However, it does take most of the waves out which is what I was basically looking for and besides, I don't really go in for the unnaturally straight hair look - just a tidy alternative, which is what I get when I use L'Oreal Hot Straight.
The product left my hair with a nice, clean, hairdresser type smell similar to the kind given by expensive, professional hair styling products. It does not have any scent in particular but instead just a clean smell that assures you that the product is doing no damage to your hair but helping to make you look and feel good.
As said above, this product is available from most pharmacies and chemists and such for about £4 for a 150ml bottle. It does go down quicker if you have longer hair or if you don't use straightners as you need more to get the desired effect but it is a lot cheaper than some of the "professional" brands. Besides, L'Oreal is a professional brand and it works a treat.
I know this is a cliche but I just have to include it in my review of this product:
Go ahead and buy this today, "because your worth it"!
Hope it helps and thanks for reading. This may also appear on dooyoo but it is my work too!
L'Oreal Studio Line- - Hot Straight Heat-Activated Straightening Cream - Helps and ... more
improves straightening - Long lasting silky result - Protects the hair Hot Straight, heat-activated straightening cream specially developed for use with straightening irons and hairdryers: helps and improves straightening, gives a long lasing silky result, whilst also helping to protect the hair.