I enjoy writing about all sorts really. I love travel and am pregnant at the moment so expect a lot ...
I enjoy writing about all sorts really. I love travel and am pregnant at the moment so expect a lot of baby reviews to come. I also post on Dooyoo under the name Whizz11
Member since:07.09.2007
Reviews:403
Members who trust:44
The new Lenor Infusions are being marketed as an exotic and seductive fabric softener. You no doubt have seen the television ad's where beautiful women are lounging around enjoying the luxurious smell of their laundry and walking down the street engulfed in the fragrant smell from their dress, well that is for this new Lenor brand.
Now, I'm not too sure how a fabric softener can be seductive, I don't find a pile of my husbands smelly socks that nice, but I've been using it for a while now and have to say that I do rather like the products.
Lenor is produced by Proctor and Gamble and has been around since the 1960's. They come in a number of different smells which are as follows:
I am concentrating this review however on the Ruby Jasminefragrance. I had been using the Black Diamond and Lotus flower but I found the smell was a bit too overpowering for me so I decided to try another variety.
The bottle was packaged amazingly and did look really nice. You could tell it was Lenor as the name was written on it and it did look a bit like their other products but I would say the bottle was designed more like an upmarket perfume bottle. The Ruby Jasmine bottle has a lovely picture of what I assume to be a white jasmine flower on the front with a lovely big ruby next to it sparkling away! The bottle was a gorgeous ruby red colour and an almost jewel looking colour to it. The tag line of this softener says it is meant to be elegant and sophisticated. Well, going by the bottle, this was definitely true to start with.
Apparently, according to their website if you use this fragrance you are, "Frequently bold, often rather daring and always very passionate - people can't fail to notice you at a social gathering. They instantly warm towards your confident personality, making you the one that everybody want to know." Now, although this may be true I would say it really doesn't have anything to do with the type of fabric softener I use but I see what Lenor are trying to do and the way they are trying to market this. I just use it because I like the look and smell.
What was nice about this variety was that it didn't have quite a strong a smell as the other fragrances when you opened the carton. It was quite flowery and had a nice clean smell to it. As it is concentrate we only used a little bit which was nice and this did go a long way. After washing we hang our clothes up in the house to dry naturally. When we came upstairs after a few hours you could still definitely smell the fabric softener, but in a nice clean, just out of the machine way. Then when I wore my clean shirt to work the next day I could still smell the Lenor. The freshness I find lasts for as long as you need to wash your shirt again so definitely a good product.
According to their website the results of the survey were as follows:
"Seduction is considered to be a lost art among British women, as almost half of them (49%) do not believe they are seductive. Blaming lack of confidence and hectic lifestyles, they believe that seduction mostly happens in the movies (51%)." With the Ruby Jasmine variety, "The Lush, exotic fragrances and sumptuous softness are the perfect match for your flamboyance and lust for life, and are sure to seduce you."
Now, I can kind of see what Lenor are trying to do, spice up a women's life when it comes to her everyday chores. It's great that they are giving women confidence and trying to make them feel seductive but I really don't think that this marketing direction will work for too long, it's a bit irrelevant, the products are nice but I don't think they need this much pushing.
The nice thing about Lenor Infusions is that it is a concentrate so apparently again according to their website you use 70% less packaging per wash than you would with regular Lenor. This is a definite selling factor for me as it is good for the environment and also good in these times of bi-weekly rubbish collection when you can't afford to fill your bin up with bulky plastic containers.
All in all, despite all the hype and marketing this is still a good product that I would recommend.
How helpful would this review be to a person making a buying decision? Rating guidelines
Advantages: smells gorgeous, slightly stronger than most of the other fabric softeners Disadvantages: smell may be too strong for some and some men may find it too feminine
Nov 11th, 2008
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