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Why are print cartridges such a rip-off?

Colour: Yellow, cyan, magenta - Quantity: 1 - Printer technology: Inkjet - Up to 275 pages more

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The High Resolution Standard Yield Color Print Cartridge ensures true photo quality on any paper type combining the 7 picoliter drop size together with the Lexmark unique 1200x1200...
more...resolution! All Lexmark inkjet cartridges have the actual print head, there where the core inkjet technology lies, integrated to the cartridge bottle. The main advantage to having the print head as an integrated part to the cartridge is that Lexmark customers get a new print head with each cartridge replacement! This is each time like getting a brand new printer all over again! No risk of deterioration of the print head (and therefore a decrease in quality) during the life of the printer as can be the case with other manufacturers who integrate the print head as a fixed part inside the printer itself. Lexmark was the first manufacturer to introduce 1200x1200 dpi print heads. 1200x1200 dots per inch is the ability that Lexmark print heads have to place individual droplets of ink accurately on a 1200x1200 matrix per square inch of paper. Extreme precision and high resolution lead to the first class print quality provided by Lexmark printheads. With the introduction of the Z52 Color Jetprinter that can achieve a resolution of 2400x1200 dpi, Lexmark provides the ultimate in high resolution printing today! The High Resolution Standard Yield Color Print Cartridge guarantees photo quality without the need for a photo cartridge. The print head features even smaller nozzle holes that can fire ink drops almost invisible to the human eye! For all the color inks Lexmark chooses to use dye-based inks because of their unique ability to create richer and brighter colors, a wider color ink spectrum and light fastness. Lexmark has increased the percentage of dye in its latest generation of inks by 30%. This increase in the amount of dye creates brighter, richer colors that dramatically enhance the quality of prints. All Lexmark printer drivers offer a choice of printing modes based on the quality required and the time available to customers. The Quick Print mode (600x300 dpi) uses less than 50% of the ink quantity used in higher printing modes and provides a maximum print speed while still ensuring a more than acceptable quality. The Quick Print mode enables you to use the ink in an economical and efficient way based on your specific needs!

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Why are print cartridges such a rip-off?

A review by Earniestrimmtrabs on Lexmark Cartridge No. 20 - print cartridge
June 24th, 2005

Author's product rating: Lexmark Cartridge No. 20 - print cartridge - rated by Earniestrimmtrabs

Reliability	Satisfactory
Ease of Use	Average
Quality	Satisfactory
Durability	Poor
Value for Money	Very Poor

Advantages:	You need one to be able to print
Disadvantages:	THE COST

Recommend to potential buyers:

yes

Full review

I recently purchased a lexmark printer/Copier/scanner for the bargain price of £49.99 (or so I thought).

For a start the cartridges ran out within seven days - nothing new there I hear you say, the only problem is I hardly used the printer in this time and certainly didn't print off reams and reams of rainbows.

So the time came to purchase a new cartridge - to be fair even the fella in the shop was amazed that I was back so soon. Then came the shock part of this tale - the price, £21.99 for a new cartridge, no that's not a typing error it really was TWENTY ONE POUNDS NINETY NINE. I nearly had a heart-attack I can tell you.

That's when it was explained to me, the reason the printer was so cheap in the first place was the cartidges are only a quarter full - not even half. Now comes the rant - how the hell can Lexmark justify this cost for ink (as my old man would say "I could buy a new pair of shoes for that sort of money"), why can't they treat customers fairly and charge a fair price for these cartridges?

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	Lexmark Cartridge No. 20 - Print cartridge - 1 x colour (cyan, magenta, yellow) For use with Lexmark P707, P706, Z705, Z703, Z708, Z42, Z43, Z45, Z45se, Z51, Z52, and Z53 ... more Color Jetprinters and Lexmark Z82, X63, X73, X83, X85, X125 All-In-Ones.	£ 9.99	Postage & Packaging: Check Site. Availability: Usually dispatched within 1-2 business days...	Visit Shop > Amazon Marketplace
	Lexmark 15M0120 colour ink cartridge 20 Technical DataConsumable / ColourYellowTechnical DataHeader / Product LineLexmark ... more Cartridge No.Technical DataHeader / Model20Technical DataHeader / CompatibilityPCTechnical DataHeader / ManufacturerLexmark InternationalTechnical DataHeader / Packaged Q...	£ 10.99	Postage & Packaging: Check Site. Availability: Usually dispatched within 1-2 business days...	Visit Shop > Amazon Marketplace
	5 Star Inkjet Cartridge Colour [Lexmark 15M0120 Equivalent] SPECIAL OFFER: Use code new15 for 15% off your first 3 orders! 5 Star Compatible Inkjet ... more Cartridge for Lexmark PrintersEquivalent to Lexmark Ref 15M0120Page Yield 275Colour.Suitable for: F4250 / F4270 / P3120 / P3150 / P706 / P707 / X125 / X4250 / X4270...	£ 11.26	Postage & Packaging: £4.54 Availability: in stock	Visit Shop > Euroffice
	Lexmark No.20 Inkjet Cartridge Page Life 450pp Colour Ref 015MX120 • Lexmark original inkjet cartridge	£ 12.85	Postage & Packaging: £4.53 Availability: Usually dispatched within 1-2 business days...	Visit Shop > Amazon Marketplace
	Lexmark 15M0120 colour ink cartridge 20 Lexmark delivers high-powered solutions, services and supplies that meet or exceed the ... more needs of customers ranging from the small office to the large corporate enterprise. Years of printing industry leadership, coupled with a close relationship with its...	£ 12.99	Postage & Packaging: Check Site. Availability: Usually dispatched within 1-2 business days...	Visit Shop > Amazon Marketplace