Advantages Good free trial, no catches, good selection of DVD's available
Disadvantages Take money as they like, poor customer service, shambles
To be honest, I was always quite wary of using an onlineDVD rental company, thinking that there had to be some sort of catch for the good prices, and the service that they offered. But when I got a free trial offer for 2 weeks a few months ago, I decided it was worth having a go for 2 weeks to see what I thought. The company offering me the trail was LoveFilm.com, which is, according to their website, Europe's No. 1 online DVD rental service. I thought this sounded quite hopeful so on I went.When I reached the homepage of the site, I found that I didn't actually need the coupon code that I had received through the post, as they were openly advertising a 2 weeks free trial on the website itself. So I clicked on the relevant link, and the page went to a form on which I had to input all my details, my name, address, postcode, and telephone number, as well as E-mail address so they can contact you about your DVD rentals. The next page told me to put in my Credit/Debit card details, which I wasn't too happy about because I thought it was a free trial, but a paragraph on that page assured me my card wouldn't be debited until the 2 weeks trial was over, or wouldn't be at all if I cancelled before the 2 weeks was up. So I went ahead, and they sent me a confirmation email which I had to click a link in to open my account.
After I had opened my account with LoveFilm, I then had to add DVD's to my rental list in order to get the best out of the service that they offer. LoveFilm recommends that you have 10 DVD's on your list in order to make sure that they will always have a title to send out to you. There are lots of different ways of finding a film you want to watch. If you know the title, you can just pop it into the search box at the top of the site, and press search and it will then appear. You can also search by the lists they have on the site which include New Releases, UK Top 50 Weekly Chart, TVTop 20 Weekly Chart, and the BFI's Top 100 (that's the British Film Institute to you and me!). So when you have the film you want, simply click on "Add", and then it will prompt you to select a priority level for the film, from Low, Medium and High. Basically this helps them to send the films out you really want to see first, as you would mark these HIGH priority, and the ones you weren't fussed about as LOW priority.So now you have filled up your rental list. It will take a couple of days, sometimes the next working day if you sign up on a weekday, then you will usually receive an email telling you that your first disc has been dispatched. The email which tell you which of your titles have been sent to you, and this will also show up on your rentals page on the LoveFilm website. The disc will arrive usually the next day in your normal post. It comes in a stiff paper envelope, which you open and then your disc is in a thin plastic case. Make sure you don't throw away the envelope as this is also what you use to return the disc back to LoveFilm. The good thing about the service with LoveFilm is that there is no limit on returning the discs by a certain date.
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