Is this good marketing? - Principally...Yes!
Advantages: Easy to read, very informative
Disadvantages: Chapter maybe a bit too long at times
I bought this book from my student bookshop (Aston University campus) priced at a generous £44.99. This price rarely fluctuates, the cheapest I think being Waterstones, possibly £39.99 there. I bought this book for the course that I'm currently doing, BSc ...
stoner2000uk 01.12.2006 · Read full review
Ciao members have rated this review on average: very helpful
Review of Principles of Marketing by Philip Kotler, et al