Marketing

Is this good marketing? - Principally...Yes!

Advantages: Easy to read, very informative
Disadvantages: Chapter maybe a bit too long at times

I bought this book from my student bookshop (Aston University campus) priced at a generous £44.99. This price rarely fluctuates, the cheapest I think being Waterstones, possibly £39.99 there. I bought this book for the course that I'm currently doing, BSc Business and Management. I am in the first-year of this course and this book was recommended by the university and the head Marketing lecturer early on in the module. This book also had, a 'OneKey' ...
...the course, coming free with it. This is a particularly good service to use if approaching a test or to simply check on progress. It is handy as the results are also re-layed back into the lecturer who the 'OneKey' is assigned to. The book itself is attractive enough from the outside, a decent cover, plenty of colours, and this is continued throughout the whole book. Each chapter is well defined, and the pages are nicely layed-out. At the beginning ...

stoner2000uk 01.12.2006 · Read full review
Ciao members have rated this review on average: very helpful
Review of Principles of Marketing by Philip Kotler, et al