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Successful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there. more
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Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness - Malcolm McDonald No CEO or CFO wants to hear that their marketing investment was a gamble, and greater accountability for marketing expenditure is one of the... |
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The Complete Marketer: 60 Essential Concepts for Marketing Excellence - Malcolm McDonald Pages: 336, Paperback, Kogan Page |
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Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness - Malcolm McDonald Pages: 320, Paperback, Kogan Page |
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The Marketing Plan in Colour (Chartered Institute of Marketing) - Malcolm McDonald Marketing planning is one of the great challenges. Dealing with this subject, this illustrated book is intended for marketing and other professionals. |
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Marketing Accountability: How to Measure Marketing Effectiveness - Malcolm McDonald Pages: 400, Hardcover, Kogan Page |
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Product Details
| Title | Marketing |
|---|---|
| Author | Malcolm McDonald |
| Publisher | Butterworth-Heinemann |
| All Authors | Malcolm McDonald,Peter Morris |
| ISBN | 750661984 |
