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Marketing Performance Measurement Toolkit - David Raab

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Manufacturer's product description

Offers step-by-step instructions on how to successfully build a marketing performance measurement system that meets established needs. This book shows how to find the answers with lists of information to gather about the business situation, company goals, available resources, and external pressures.

Product details

Type Non-Fiction
Genre Sales & Marketing
Publisher Racom Communications
Release Date 12.03.2009
Author David Raab
Title Marketing Performance Measurement Toolkit
EAN 9781933199146
ISBN 1933199148

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Listed on Ciao since 16/02/2011

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Compare Marketing Performance Measurement Toolkit - David Raab to other similar Business & Finance Books »

similar by Title (First Letter) (M)
Interesting from a historical point of view, some good ideas
The world's moved on, much of it has long since caught up (*)
Step-by-Step, Very informative, enjoyable
Not in-depth (*)
similar by Author Surname (First Letter) (R)
Humour and colloquialism throughout can make it an interesting read
Could be considered contradictive of itself and a little outdated (*)
(*) Reviews by Ciao members


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