Postage & Packaging: £2.80 Availability: Usually dispatched within 1-2 business days...
Product Information for "Marketing Performance Measurement Toolkit - David Raab" »
Manufacturer's product description
Offers step-by-step instructions on how to successfully build a marketing performance measurement system that meets established needs. This book shows how to find the answers with lists of information to gather about the business situation, company goals, available resources, and external pressures.