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Since I am taking part in a distance study of marketing, I was made aware of one of the best known marketing magazines in the UK, which we students are asked to read on a regular basis. Well, I only buy it once a month because I wouldn’t have the time to read it more often anyway! But that should be a sufficient background to give you some details about Marketing Week.
Of interest for…
Marketing Week – as its name already says is a weekly magazine (each Thursday) targeting mainly people working or being interesting in marketing. In the current issue of 18th of September, 2003, they quote the latest British Business Survey (BBS) conducted by Ipsos-RSL, that among all business people Marketing Week notched up 72,000 readers against Marketing’s 61,000, Campaign’s 28,000 and Media Week’s 22,000 as competitors magazines. This makes them a clear market leader in the professional marketing sector.
How to get it….
The magazine isn’t especially cheap – one single issue costs ₤2.50 – and from my experience not too easy to find! Well, it’s a specialised marketing magazine, so you can’t expect to find it in little shops. I am usually successful in WHS branches in bigger towns. Search with the business magazines for a cover which is surrounded by a red line. If you intend to buy it on a weekly base it might be easier to subscribe to the magazine, being it simply delivered home. More details about the contract and subscription price you’ll find on their internet page www.marketing-week.co.uk.
What is in it…
To start with giving you an overview: The aprox. 86 page long magazine contains a lot of information about what is going on in the marketing industry. This may include new trends, changes in leading positions of well-known UK or international companies, results of agency pitches, new advertisings and TV Spots, new products etc.. In overall you can say that it covers a really wide range to keep you up to date with the ongoing in the industry and is a good information medium for everybody involved in marketing.
It’s difficult to give you a clear structure, as this changes, so I just give you the sector headings I have in the current issue, which should be enough to give you a feeling, if the magazine is of interest of you:
It starts with news covering the most actual happenings in companies. This is extended by the Digests, which gives you short news about what’s going on at the marketing side of several companies in only 1-3 sentences. News about agencies and their won or lost pitches as well as personnel restructuring follows as well as news in media.
Media is covered as well with media analysis giving an overview over the status and development of certain media as Express newspapers or cinema, one or two longer stories about media, e.g. happenings and background in the world of TV.
Marketing in more general terms is covered by a sector called News Analysis, this time for example discussing the development and problems of retailers’ cards and some pages about other marketing topics – this time databases, their use and their problems.
The cover story can have completely different marketing topics. In the last issue, I have here, it is about Marketing in Sport, success, fair play etc.
A part with readers letters allow an interaction with its readers. The factfile gives case studies and analysis on certain issues – this time about complexity in marketing. Special reports cover additional parts of marketing. In this issue they are about Field Marketing and Point of Purchase.
In the final part of the magazine is a DM Buyers’ Guide, a Market Research Index, Services and Appointments. For those of you looking for a job in marketing, the magazine also might be a good point to start!
To give you my final opinion: The magazine contains a wide range of information and topics and is a useful support for those studying Marketing or working in marketing. Even if not all the information might be of importance for you, there should be enough detail of interest to justify the purchase. For those not being involved in marketing at all, I don’t see it as a good point to get an overview into marketing, as some of the articles are quite detailed and already expect a certain professional knowledge.
I will rate the magazine with 4 stars, as I think it’s a) very interesting, good written and layouted but b) relatively expensive and difficult to get a hand on.
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