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A while back I was in need of a new mascara and normally I will head right over to the No7 or Benefit counter. However I was sucked into a promotional add from Max Factor on their new mascara at that time.
Max Factor False Lash Effect 24 Hour Mascara:
_‘Introducing new 24 from False Lash Effect delivering bold volume that lasts as long as you do. Now unstoppable girls can get unstoppable lashes; bold and beautifully separated lashes that are smudge resistant and water resistant for up to 24 hours!’_
I’ve never had a Max Factor mascara before this one and if I’m honest I don’t really think I would purchase it again. I got drawn into the special offer at the time and even the free gift isn’t all that! Max Factor has a large range of different mascaras and I’ve not really heard much positive about them but if you don’t try you never know so I took a chance.
For me I always like the more of a rubber brush and I like it to be on the thickish side, which this mascara certainly did offer. At the time looking at the brush head on the applicator I thought that the bristles were rather short compared to others, but I still took the chance and purchased it.
Mascara is my last item of make up I apply and on my first time use I got a little over my eye lids! As the bristles are short I had to go closer so I was able to coat my lashes from top to bottom, this brush I found to be a little tricky. After a few goes it does get a little easier in applying.
I found it coated my eyelashes well and thick so I didn’t need to add a few coats to deepen the intensity at all which I have had to do in the past. The mascara I think is a little to heavy and thick as normally my lashes curl naturally when adding mascara, but when using this I have to use an eye lash curler too.
Another item I have to use is an eye lash brush to separate my lashes due to the bristles on the applicator being so short it does a poor job at separating them. For me normally I just use the mascara on its own and jobs done, but with this one I’m having to use another brush and a curler which is a little more time consuming on my part.
Now the staying power of this mascara is the plus side and once on it really does not want to budge what so ever. I don’t experience any flaking, panda eyes or smudging which from a mascara is fantastic but! Removing this product can be a nightmare, if you try and use a normal cleansing wipe well you will be there all night. I had to use eye make up remover to get rid of this product from my eyes.
With the packaging I personally think it is dull but after all it is just mascara, it is a little on the wide side but that does make it easier to hold. When still in wet form before it dries on my lashes I find it to have a slight paint scent.
Price and Availability:
At the time I paid £9.99 from Boots which also came with a free eye shadow. Currently there are a few offers at the moment Boots have 3 for 2 on Max Factor products. This mascara is available in two shades black and brown/black.
For me the staying power is good, but the rest is just a let down. Lashes get stuck together unless you use another brush and the product also weighs the lashes down a little so you really need to use an eye lash curler to give your lashes some bounce.
I personally don’t recommend this mascara as there is far better ones on the market.