I started using Sukin facial moisturiser recently after I learned about the negative health affects of products containing artificial fragrances and petroleum bi-products. This one was the only moisturiser I could find that didn't have any nasties added to it, and was at a reasonable price. They only use essential oils and natural ingredients, which is fantastic! It doesn't seem to absorb as well as other moisturisers, so I have found I need to use more product than I usually would. Aside from that minor issue though it really is a wonderful moisturiser. It smells divine and feels so lovely to apply to my skin - it's like having a facial. I feel good using it too knowing I am not putting harmful chemical onto my skin and am supporting a brand with good ethics.