I purchased this product because in the cold weather my lips get very dry and crack. this product has really help prevent my lips from cracking and it was only 3$ at my local grocery store which lasted me 2 weeks! you only need a tiny bit of this product it is extremely effective. I used it before going out in the morning when its cold out and I would apply it several hours later I just used it when needed. this product is also great for children! my 7 year old used it and she liked it left no bad taste or smell either and didn't leave an oily feeling like some of the other more expensive brands. I would 10/10 recommend using this product it is worth every penny.