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When I was looking for a new phone, I picked up Mobile choice magazine for the decent price of £3.95 from WHSmith. I am a general gadget enthusiast and I am farmiliar with the terminoliogy used when describing features of phones. I mainly purchased the magazine to read the reviews and get an idea of which phones to consider and which ones to avoid. It caught my attention because the front cover is appealing and boldly presented the main article; 'iPhone 4 vs Samsung Galaxy S'. The cover also had large, clear pictures of both handsets.
I found the magazine to be very well set out and easy to understand the information on each page. It kept me busy on a long train journey and I found that because it was an easy read, I could look at different sections and 'flick' through it with ease.
Firstly, the news section at the beginning presents brief but very useful announcements and technology news in the phone world. As a tech enthusiast, I always like to know what's coming to the UK's stores and stay updated and informed. For example, the issue I purchased had information on Android 3.0 and future LG Android phones. I liked the way that the main article was set out. One page had a 'head to head' of the iPhone and Galaxy S, where the key features were listed and comparisons were made. This would have been sufficient, but there was also a thorough, but not at all 'waffly' review of both handsets that conveyed impartial opinions and was overall very useful. Even if I wasn't interested in either of the phones, the reviews were still great reads.
There was also a section devoted to apps and the magazine presents 'app of the month' as well as a few other reviews of apps from Blackberry, iOS and Android platforms. The reviews were brief but direct and I like the bold rating out of 10 at the bottom which boldly states their verdict on the software. I was convinced by the app of the month which was 'dropbox' for iPhone and the review introduced me to the simply useful app that is dropbox.
There are various other reviews which are all thorough but straight to the point. These reviews are not biased and cover all main aspects of the phone. I trust their verdict, as it is apparent that they have thoroughly used the handsets beforehand. I particularly like the quick pros, cons, alternatives and spec that is on the right hand side of every review. There is also a large, hign quality photo of each phone in the review.
One of my favourite sections is te buying guide. Here you will find every phone available in the shops at the time of the issue release. There is a picture of the phone, pros, cons, alternatives, 'killer feature' and verdict. There are also numerous technical specifications for each phones. These are short amounts of text and are very easy to comprehend. The guide allows you to effortlessly compare phones and pick one that best suits your needs. Since the magazine primarily aims to help buyers choose a phone, it does an excellent job. There is also a tariff and 'best contract deals' section which is also useful when choosing the ideal network, contract or tariff.
The only negative thing about the magazine, although minor, is that the phones reviewed in the magazine do not appear in the buyer's guide. It's not the end of the world, as the specs are listed in the reviews, but it would be easier to compare them to other handsets if they were in the buyer's guide.
In conclusion, this magazine not only does a superb job at helping people choose a phone. It also is a great read for any tech fan, as it provides the latest news in the mobile world and offers great reviews on the latest phones. I recommend this magazine, since buying this, I have bought many issues.
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