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Morrisons the store with more?

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28.08.2004

Advantages:
Good stores

Disadvantages:
Sometimes they are understaffed

Recommendable Yes:

17 Ciao members have rated this review on average: very helpful See ratings
very helpful by (46%):
  1. Fazel
  2. ilusvm
  3. tracey_angel
and 10 other members
helpful by (50%):
  1. Teddytail
  2. littlefluffycloud
  3. AnitaM
and 11 other members
somewhat helpful by (4%):
  1. emilyo

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Morrisons. If the first thing you will notice about all Morrisons stores is that they seem to be based on a typical street scene, then you are perfectly correct. The layout of each store is based on a late 19th century street market, as you would have seen in any 19th century market town.

The reason behind this is that William Morrison the original founder of the store started out with a small street barrow in a street market in Bradford, his home city. And he always wanted his family and his employers to remember the humble origins of one of the fastest growing supermarkets in the United Kingdom. You may notice that there is always a near to full scale model of a street market barrow in a prominent position in every Morrisons store.

Morrisons have a wide variety of departments on the street. (Yes, they call the shop floor the street, Market Street, to be more accurate) An in-store bakery that bakes bread and cakes every day. A fishmonger, a butcher, cheese counter, cooked meat counter, a delicatessen, salad bar (more than just the usual tired bits of lettuce and tomatoes that some other stores fob you off with!) an in-store bank (I suggested that to them several years ago, as it happens) and the usual sections you will find in any other supermarket.

But it has to be said that William Morrison does it all with a bit more style, a bit more savoir-faire than most of the other supermarket chains.

Morrisons prides itself on its selection of wines and spirits. And well it might! Chilean, South African, Australian, American, French, German, Spanish, Italian, Portuguese and more besides. Including a surprisingly wide choice of Champagnes.

And the beer section is well worth a visit. There are the usual run-of-the –mill lagers and what passes for “beers” but there is a truly stunning and wide range of real ales. This includes stouts, IPAs, bitters, milds and some special imported continental ales and lagers, too. Some of the larger breweries are represented, but also a pleasing range of smaller breweries, too. In fact, with the range of beers they offer, Morisons could run there own wine and beer festival. In fact, I think they might have already done this. They also offer party glass hire, too.

There is also a selection of spirits, brandies, cognacs, liquors, whiskies and the like that really has to be seen to be believed. From the cheapest Scotch to the most expensive Malt whiskey, you’ll find them in Morrisons.

In general, access for people in wheelchairs or who have difficulty in walking is good. The isles are wide (except where free-standing displays clutter them up) and there is always at least one specially wide checkout for people in wheelchairs. And, if you do not have a wheelchair but suffer from a condition that makes shopping hard or even impossible, Morrisons have push or electric wheelchairs for the complimentary use of their customers. And that can be no bad thing, can it?

And, should you feel hungry, there’s usually a restaurant-cum-café with a wide range of meals to suit all tastes and pockets.

Some Morrisons stores are let down by the cleaning, but I feel this might be exacerbated by the fact that the stores re often very, very busy indeed.

My parents both worked for Morrisons for a number of years, my father after he retired, my mother before she retired and in general they were reasonably happy there. The company operates a generous staff bonus scheme and –at that time- gave each member of staff a monitory bonus at Christmas and a present of a reasonable bottle of wine each. My parents did not drink wine. But I do. Oh, happy days!

There is a wide range of duties and training oportunities at Morrisons. For example, the person in charge of the wine and spirits department wil lbe sent on special training courses and wine tasting sessions and will be expected to offer advice on wines to customers who want to know which wine goes with which food.

There are a wide range of other jobs, and staff are often expected or encouraged to understand how the other departments work.

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Comments about this review »

Teddytail 10.03.2010 12:58

Our favourite supermarket with pleasant helpful staff. Checkout staff mainly older people. No giggly girls chatting to each other. Great.

mmpr 30.08.2004 13:41

Safeways in Newport didn't become a Morrisons - they sold it on to Waitrose (dammit!) ~ Mark

sunworld 28.08.2004 19:37

I have to say that Morrisson's is definitely my favoruite grocery store! I love their bakery section! :)

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Review Ratings »

This review of Morrison, (WM) Supermarkets has been rated:

"very helpful" by (46%):

  1. Fazel
  2. ilusvm
  3. tracey_angel

and 10 other members

"somewhat helpful" by (4%):

  1. emilyo

The overall rating of a review is different from a simple average of all individual ratings.



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