Who found a crack-proof lens to FINALLY take a photo of this rough and ready reviewer?!?
Who found a crack-proof lens to FINALLY take a photo of this rough and ready reviewer?!?
Member since:17.07.2004
Reviews:55
Members who trust:12
I, like most people, joined the glut of loyalty schemes when they were launched eons ago for the sake of saying I have a loyalty card. Since then, I only really use 3 of them, the Morrisons scheme being one.
The Card -------------- Easily identifiable luckily! It is in Morrison's corporate black and yellow colours with motoring related logos on the front. Quite frankly, if you have one, you will instantly recognise it is Morrisons Miles card!
Registration ----------------- Simply, you don't! If you don't have a card, just ask for one next time you fill up or ask the cashier who will issue one to you. And that's it! No form filling and because you do not ive any personal details, Morrisons cannot register your fuel filling habits. Consequently, because the 'account' is open so to speak, if you lose your card you have had it! There is no way you can retrieve the account on another card and whoever finds your lost card instantly becomes the owner and gains any points on the card. I personally think that, for the above reason, once given a card, that card number should be registered and held on file so a replacement
could be issued if required.
Points Gain and Redemption ---------------------------------------- This is the next easy bit. Everytime you fill up before or after the weekly shop as is your habit (assuming), present your card when you pay. The cashier will swipe your card and the points will be added. If you wish to know your balance, a kind cashier will swipe and tell you, alternatively look at the customer display of the till as the transaction is completed. BUT BE QUICK! The info does not last long and the points are not recorded on the receipt if yu are lucky enough to get one of those!
The points are issued against every LITRE of fuel bought. This differs from most other schemes and is the one reason I started with this one. With the Tesco Clubcard, a point is given for every pound spent just like in their store. At Morrisons, you gain 15 points per litre. You need 4995 points to get your reward which works out at 333 litres. So Tesco effectively give approximately £3.75 of points depending on the cost of the fuel against Morrisons £5 for the same amount. This has been worked out against the approximate cost of 94.9p per litre.
From that stat the scheme looks a good one. The choice of rewards then looms into the equation. You can choose between a £5 Morrisons voucher or.....er...... a £5 Morrisons voucher! This really is the ultimate loyalty card because you are buying Morrisons fuel and the reward can only be spent in a Morrisons food store.
Oh, nearly forgot. When you get to 4995 points, the voucher is issued there and then in the petrol kiosk. So if you know you will get one the next visit, fill up first, get your voucher then spend it against your shopping. The voucher can be used immediately, no waiting for the post or for the voucher number to be logged onto a computer system. I will say that it does not state on the voucher of any restriction on the number of vouchers that can be redeemed in one transaction. So you could save them up and have a really good shop that in real terms costs nothing! (except for the fuel you had to buy for the vouchers)
Improvements --------------------- Collection of points is restricted to fuel only. There has been debate through other reviews of widening this card across the store. I think that would be detrimental for the following reasons. 1. It would just be like any other card if that happened. Morrisons have a fairly unique scheme here and it is a selling point. 2. If it did extend the scheme, the number of points issued would be debated. Do they have a tier system based on what you spend instore or bring it all into line at a point per pound spent on everything.
I do suggest, however, that they could issue bonus points against motoring products that are rarely bought such as engine oil and fuel additives. These are mainly stocked in the fuel kiosks so would be prominent to the target audience. Also, to encourage use (and profit) from the car wash, points could be issued for those lazy cleaning drivers who would not baulk at £5 a time to wash the car if it saved 30 minutes, 3 buckets of water and a bad back!
So there we are. One happy motorist gaining points in a scheme where the fuel is amongst the cheapest around. OK, so the reward is forced upon you rather than having choice and unless you travel the country every week, it will take the average driver three months or so to get a reward. But from experience, it is worth it because Morrisons are known for value and are one of the few supermarkets where you can sing as you shop. that in itself is a good enough reason for me!!
Happy motoring!
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Not only have you sold the card you have done a good job of selling Morrisons! I have no need for this as I can't drive but my nephew swears by it. Now I know why we always go to Morrisons for fuel!!
patriciat 18.09.2006 08:34
No petrol at our Morrisons so I hadn't heard of the card before. Pat.t x
Advantages: Still save points if you forget card, no personal information collected, no expiry date Disadvantages: No way of combining cards, no change given, points lost forever if card is lost
moo-cow 22.10.2005 (22.10.2005)
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Ciao members have rated this review on average: very helpful
Review of Morrisons Miles Card
Sep 17th, 2006
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