Nestle still remain behind Cadbury's when it comes to the confectionary industry, and it is probably the way it is always going to be, but that doesn't mean it has to stop them making products that are more intriguing than some of Cadbury's. I mean, look at Nestle Double Cream, that was an excellent idea for competition for Cadbury's Dairy Milk in my opinion, however I think you're lucky to find it in the shops nowadays. One of Nestle's most successful products is Aero, first introduced to the market back in 1935.
As far as gimmicks go, Aero is probably one of the biggest novelty chocolate bars on the market for its well documented 'bubbly chocolate'. The slogan that the chocolate currently goes by is, 'Feel the bubbles belt', although this had been the slogan in Canada for many years prior to being introduced into the UK. Other slogans that some people may attach to Nestle Area is all, "All bubble. No squeak," the Aero UK campaign for five years before converting in 2005. The colours of Aero are a light brown and white, where you find the edge of the packaging is brown and then the centre is this airy white colour. The area text is written in a smooth joined-up manner, and the text is coloured in by the brown bubbles of the product.
Energy 686kJ/164kcal Protein 2.0g Carbohydrate 17.7g of which sugars 17.5g Fat 9.5g of which saturates 6.1g Fibre 0.2g Sodium trace Salt equivalent 0.1g
For the purposes of my review I have a 'big value 5 bar' pack in my home, and each bar is quite small but a good enough size. I feel that the product is mainly aimed at the female audiance, and looking at the packaging it seems to be made in a way so that you would have a romantic attatchment to the product. Also, if you've seen the rest commercials aired on television, you find that most of them feature hunky males with their shirts off. On the bar it informs you it includes 164 calories, which is 8% of an adults guideline daily allowance (GDA). There is also the best before date, that reads 01/03/2008, so quite a while, and a reminder of the ingrediants. Rather sneakily as well, when you fold down the back of the packaging you find a lot of other hidden information - including the nutritional values again, and the Nestle logo (established in 1966).
Opening the bar you may see, if you haven't ate Aero for a while, that they have transformed it into a true bar sharing chocolate, as opposed to the big strip of chocolate it used to be (think KitKat Chunky, but now more along the lines of Dairy Milk). Rather than having rectangles you can break off, they're like rounded bubbly looking squares and really appealing with 'Aero' written on each one. They break off fairly easy. The smell of the chocolate is incredibly appealing, and has that true Aero bubble smell that people who have previously enjoyed the chocolate shall remember.
Breaking the first bubble square off you can see the inside honey-comb-but-chocolate texture. One of the main advertising points of the chocolate is feeling it melt in your mouth, so with the first square I think I shall do this. It's very much a test of will, as it can be very easy to just want to bite into it. The squares are probably too heigh in some peoples cases to be that fun to feel it melt in your mouth, although personally I don't think it's as fun to suck on Aero chocolate as it is Dairy Milk anyway, so lets see how it lives up to the bite taste. The after taste from the first square is pretty much tasting how it smelt, I like it.
Biting through the product you can ever so slightly taste yourself breaking through the bubbles, and the chocolate taste is just regular chocolate really. I'm sure it's not Nestle's finest, and it's not amazingly creamy or anything, it's just chocolate. Breaking each square off indivisually I'm going to cause a big mess, so lets try and eat this the old fashioned away - biting into the ba. My impressions are that whilst the bar isn't amazing, it's definitly something you would want to pick up in the fridge to eat -- most people will probably eat it without really thinking about how it ranks up there with other chocolate bars, and it's funny that now I've actually put that into consideration I do not rank Aero as highly as I used to. It's a nice chocolate bar, but nothing more, and the bubbles are an excellent gimmick. Something I would recommend, and I can see why this is one of Nestle's top products.
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