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I don't know about you but I'm sick of beer reviews so just for a change I'm doing an op about shampoo. I know what you're thinking, what would a baldy old git like proxam know about hair care products? Very little as it happens but hey....how hard can it be. And just to set the record straight I'm not bald - not yet, anyway!
Once every couple of months or so I like to wash my hair, whether it needs it or not, and the product I like to use is....whatever I can lay my hands on. My wife changes her brand of shampoo as often as most men change their underwear but right now her preferred brand is Nicky Clarke Thickening Shampoo.
It comes in an aluminium, cylindrical bottle (300ml) disguising the colour and look of the contents which makes me wonder what they've got to hide. Oh wait, it states on the bottle that the design protects the delicate essences from light. Yeah right. It also states that the bottle is recyclable so that's got to be good for the planet then, eh? On opening and pouring, it turns out that it's clear with a very pale blue tint to it and a pleasant fruity aroma.
* So What Does It Do? *
It washes your hair.
But wait, that's not all. It also claims to nourish, and add volume to fine, flyaway, thinning hair. Hmmm Apparently, essences of sea kelp and spearmint with extracts of avacado and walnut enrich and revitalise your barnet. WOW! Wait, there's more. Pro-vitamin B5, cationic polymers, lactolon and merquat are blended synergecally(?) to give hair body and thickness. JINGS!
They even supply you with instructions (presumably for first-time hair washers): Wet hair Massage into scalp Rinse If it comes into contact with eyes rinse immediately!
I don't know about you but when I get shampoo in my eyes I like to sit down and have a cup of tea, maybe watch a movie, before I worry about washing it out my eyes.
* What's In It? *
I would have said soap but it's a bit more complicated than that. In fact it looks more like the recipe for Pringle crisps than something to wash your hair with! The list of ingredients practically takes up half the bottle and some of the words have 27 letters in them so I'm not going to list them here, suffice to say - DONT DRINK IT.
There's even a website extolling the virtues of Mr. Clarke's products: http://www.nickyclarke.co.uk
* Is It Any Good? *
Well it gets your hair clean and leaves it smelling nice, so in that respect it works. Speaking from personal experience I don't think it does much to thicken your hair. I expect most of all that hype is just...hype. My wife swears by it but then she always did have a colourful turn of phrase!
As for the price - I don't know. I do know it's expensive and I would think it's probably not worth the extra cost but what would I know. If it was left up to me I'd most likely wash my hair with swarfega or washing-up liquid!
* UPDATE *
I took a short break while writing this to visit the shops on a totally unrelated matter. Being the completely thorough, investigative opinion writer that I am, I took a quick look in Superdrug to establish the cost of this product. I was totally STAMMYGASTERED! £3.99!!! That's right FOUR BLOOMIN' QUID! As a comparison I checked Superdrug's own brand shampoo and for the same quantity it would cost 37p. Someone is extracting the Michael, I think.
Would I use it again? - Only if my hair ever needs washed again. Would I buy it myself? - Only if I couldn't get the back of my head zipped up. C'mon....£3.99 a bottle.
So until next time, when I'll be starting a series of LUSH ops.........