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I have 2 children, my youngest is just 5 months old and I was worried about putting creams and lotions on his sensitive, irritable skin. I found this product at the local chemist and I would not change it! My daughter loves to swim and just yesterday at the beach she was in and out of the water and the cream stayed well in place. The cream is really easy to use and rubs into the skin well. I also have extremely sensitive skin and I found absolutely no irritation. The only problem I found is that you do have to keep this cream cool as it will sort of melt in the warm, it goes a bit runny. I keep mine in the cooler bag with the drinks that way it cools the kids down too!