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This book takes an educated look at the global village the world has become accustomed to, whether we like it or not. It exposes those multi-national corporations that exploit third world countries who are not as advanced as we are, as well as detailing the many marketing ploys used to target us, the consumer, from baby to old-age. These are tactical matters that the companies involved should be very ashamed of, such as Nike and Gap. As I am a business graduate, the terms used are understandable and concise. This could prove a problem to others though at first since there are many marketing terms employed. But, it is a book that those who are interested should definitely read. Having vaguely studied the social responsibility of corporations, it was this that lead me to reading this, and pursue a newfound poor regard for these power hungry firms. There are no exaggerations or shocking tales, just unadulterated fact, leaving you with the realisation that we are becoming sad clones of a world only satisfied when wearing Gap, Levis and Nike’s, and munching on their McDonalds. Oh, the desire to be different.
nd-name culture has created, to take one hyperbolic example from Naomi Klein'sNo Logo, "walking, talking, life-sized Tommy [Hilfiger] dolls, mummified in fully branded To...
nd-name culture has created, to take one hyperbolic example from Naomi Klein'sNo Logo, "walking, talking, life-sized Tommy [Hilfiger] dolls, mummified in fully branded To...
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20.06.2002 14:16
Interesting consise view.