Review of "Nuts"
~0~ Nuts ~0~Think of mens magazines and what comes to mind ? The top shelf brigade made up of the likes of Penthouse , Knave and Razzle etc.etc. , you know , the all tit no action cheap thrill for males who lack a lot , think they are Gods gift to women and can't find a woman to save their life , yet ironically make up 99.9% of the single male population ( of course I'm perfect ! ) .
Well not no more , for here comes Nuts , a strange title for a magazine , but hey it sure beats calling it Goolies or Balls !
Nuts is a new weekly magazine aimed at the male market , and was launched on 16th Jan. 2004 by IPC Media Limited . The magazine cover proclaims it is the worlds first men's weekly and the editorial says that "we asked blokes around Britain what they wanted from a magazine and you hold it in your hands the answer" - by that they mean the magazine not the sausage meat that accompanies the nuts that in turn make the stuffing .
The launch issue was available free from W.H. Smiths . Issues two and three will be sold at the reduced price of £0.60 , and future issues will be sold at the regular price of £1.60 . Publication date is a Thursday . The following relate to issue #1 .
~0~ So what do us men want ? ~0~According to the inside front cover we want :
1) Weird photo's eg. cart pulling ass up in the air cause its owner over weighted its cart .2) Football : eg. the ins and outs of Beckams transfer to Real Madrid.
3) Hardware : eg. the biggest tipper in the world4) Sports action : eg. photographs depicting the missed penalty that Newcastle should have had against United.
5) Real Life : eg the French equivilant of our SAS6) True Stories : eg. a croc ate our friend
7) Cars : ie. what's fast and why8) Women : this issue Nell McAndrews in undies.
9) More women : sunbathers in paradise.~0~ Other contents ~0~
1) News - a relevant topic or two in the news and the mags. opinion plus other things suchs as
a) Look at me know ! - unknown glammed up and photographed in her undies.
b) Hot Gadget's / Deals of the week - focus next new toy and best priced something or other available somewhere
c) Nuts but true - weird and wonderful facts .
3) TV - this weeks TV guide with highlights to the 21.00 - 01.00 period mainly focussed upon ( afterall were in work at all other times ) , and of course the best picks of the day .4) Sport - what's happening in the world of sport .
5) Regulars - ten second reviews , jokes , Nuts top tens .~0~ The lowdown ~0~
It consists of 102 pages ( including the cover ) and is a glossy colourful magazine. Adverts are scarce to say the least , in this issue there are just six full pages ads , two of which make up the back cover .
Content wise , it tries to be a jack of all trades , being a male oriented magazine it has to feature scantily clad woman ( but for those who want flesh get the Daily Star it has 99% more ) , fast cars ( all out of the range of most men , the cheapest featured one being the Lamborghini Gallardo at £115,000 ) , huge machinery , sport and associated piccies , and of course the traditional toilet humour ( A bear walks into a pub and says 'Can I have a pint of larger... .....and a packet of crips please.' To which the barman says ' Why the big pause ? ' ) .
Being new there's no letters page , but no doubt there will be in future issues , and you're sure not to ever find an agony page .
As I said it tries to be jack of all trades , yet fails to be master of any . In places I found it a good read , others a bit on the boring side , others it was just too tacky . Yet it is not offensive to women in general , actual or implied .
It could quite easily have been called Mans Own or Mans Weekly .
It's aimed at men , but it's niche market will undoubtedly be the teenager . It simply doesn't have enough substance or interlectual properties to keep the average male satisfied , and there are monthly male orientated magazines ( no not the top shelf brigade ) , by that I mean the likes of Maxin , GQ and FMH that will be purchased in preference to this .. At £1.60 it's not a bad price - providing they keep the page count high , but I wont be buying this on a regular basis.~ UPDATE ~
Since Ciao took so long to list this category , I decided to buy issue three to compare with the launch issue .
Suffice to say , its pretty much similar . Page count has gone down to 98 , however ad. count remains a minimal six pages ( one of which is Nuts subscription ) .
One thing that was noticed though was the front cover banner , which now read " The biggest selling new men' weekly " . Perhaps this is to do with a possible rival in the form of ZooWeekly ( www.zooweekly.co.uk ) , which also proclaimed to be the world first men's weekly publication . I have yet to see it in printed form , however the web page is up and running , and it definately looks to be of similar vein to Nuts.
Product Information : Nuts
Manufacturer's product description
Listed on Ciao since: 29/01/2004