Advantages competitive deals, cashback offers, easy navigation, free delivery, free phone sales line
Disadvantages no PAYG phones, free insurance not that great, customer services a bit slow
Onestopphoneshop is a popular mail order mobile phone site that’s been established for almost 10 years. So, it’s not a new company that’s just appeared on mobile phone market to make a fast buck! The company is based in Crewe and has been awarded the 'Orange Direct response dealer of the year 2001
On first impressions when you visit the site, a flashing pop-up banner comes up advertising the latest deal. This can be quite distracting and may deter visitors from exploring further. However, once the box is closed it won’t appear again and the rest of the website is clear to see. Despite the bad start due to flash technology, the homepage clearly displays the latest deals with images of phones. The text is bold with font sizes that are large enough to read and don’t require you to carry a magnifying glass! There is enough information on the first page without it appearing cluttered or minimal.
The navigation around the site is relatively simple and can be customised according to network or handset. There are 3 routes you can take from the sites homepage: -1. Opting for the latest deal –where handset and network is set
For example if you wish to be on the Orange network you would click the Orange logo which brings you to a screen whereby on the left hand side you have to select 2 parameters; “select network” and select phone. After you have chosen your desired network, you are presented with a drop-down menu with a list of phones. Once you have made your selection you simply press Go! A page showing the phone deal showing the name of the tariff, price of phone and monthly line rental will be displayed. Any other offers will be shown such as free accessories included, free insurance, any special ‘cashback’ offers will be shown as ‘Gift’.
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