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I absolutely loved this shampoo. I was told that the shampoos new formula was great and decided to try it. It was an absolutely amazing shampoo. It has a great smell and lathers on really well. It is really easy to wash off. I am going to carry on buying this shampoo because it does wonders for my hair. The bottle design and look is really simple but pretty. It stands straight in the shower and does not topple over like some bottles. The shampoo is really easy to squeeze out and has an amazing smell. It really nice to lather it on your hair because of its silky feel. The shampoo and conditioner are both white and pleasant. It lathers up great and is easy to wash off. My hair feels great afterwards. It has a such a silky effect. Its amazing how nice and smooth your hair is after it and you can feel it from the second you get out of the shower. It also stays like that for a long time, longer than I excepted and longer than how often I usually wash my hair. Normally I wash it every day or every second day but this still had a silky effect on the second day and a couple of times I ended up missing my shower and it was good on the 3rd day also. It does not de-volumize my hair and actually gives it more volume. It is amazing to the touch and very light and flyaway after the wash. It does not get tangled easily and is surprisingly easy to style afterwards, even though it is silky. I really recommend getting this. It hydrates your hair also so it is an amazing shampoo that would really help your hair. Its great for any hair type and would suit pretty much anyone.