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I'm poo-ey


Smells lovely, natural ingredients

A bit expensive

Recommendable Yes:

26 Ciao members have rated this review on average: very helpful See ratings
very helpful by (98%):
  1. Petruska
  2. CookieCrumbs
  3. RottenPumpkins
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helpful by (2%):
  1. Achtel

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I just had to write about this shampoo because it smells heavenly and leaves your hair full of life, even if it does have a daft name.


This shampoo comes in a sleek, plain white bottle with simple black lettering 'Paul Mitchell'. It is about 7 inches tall and contains 250ml of shampoo. The writing on the bottle explains that this is a body-building cleanser, a claim that is no lie.

The back of the bottle explains what Awapuhi shampoo is:

'For all hair types. Suitable for daily use. For body and shine. Replenished moisture. Excellent body wash. This ultra rich formula contains the Activated Moisturizing and Shine Blend of Hawaiian awapuhi, chamomile, henna, rosemary, aloe vera and jojoba.'

A reassuring extra is that 'John Paul Mitchell Systems does not conduct or endorse animal testing.' A quick visit to their website http://www.paulmitchell.com will confirm that they care about the environment - where possible they use recycled unbleached paper, soy-based ink and 'Bio-Pack' containers for shipping (made from unbleached, recycled fibres).


The shampoo itself is a creamy colour that could be called oyster. It is thick and foaming but easy enough to rinse out.


This is where this shampoo really stands out. It smells amazing and the smell lingers for hours. About 4 hours after washing my hair with this product, I leant forward causing my hair to fall on my face. As I inhaled the beautiful aroma of Awapuhi floated up my nostrils. Mmm! This product smells fresh, delicate and most of all natural.


Simply use a small blob of this shampoo and rub into your hair and scalp. It lathers easily and produces a decent amount of foam, but not so much that it takes forever to rinse it. You shouldn't need to repeat this so simply pat your hair dry and dry as usual.

The product does add body to your hair - my short, layered hair tends to go a bit wavy with this product due to the body it adds, but it looks good. My hair looks healthy, shiny and smells wonderful.


Awapuhi or white ginger:
Hawaiian blossom renowned for adding shine to the hair.

Aloe Barbadensis AKA Aloe Vera:
Known for aiding skin problems, aloe vera is beneficial to the scalp.

Chamomile is also used to treat allergies, as well as being used for its relaxing/soothing properties. It is often recommended that blondes wash their hair with chamomile, which is said to lighten and enhance their colour.

Enhances the colour of brunettes' hair, as well as cooling the scalp.

Pronounced hohoba, not jojoba, jojoba is nourishing and moisturising to your hair and scalp.

For remembrance? No, even I can remember to rinse the shampoo out. Rosemary is a stimulating antiseptic herb so I assume this stimulates your scalp and promotes healthy hair.

At £4.99 this shampoo does not come cheap but it lasts quite long because you only need to use a small amount for each wash. You should be able to buy this product from most hairdressers or online from https://shop.hqhair.com/, where it costs £4.99 for a 250ml bottle or £7.65 for 500ml. The only problem? Asking for this by name "I'm poo-ey!" (or Awapuhi to those who aren't silly).

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Comments about this review »

Luigi 01.07.2002 19:24

Sounds like a great shampoo, if not a little on the dear side.

Glorificus1 21.06.2002 09:13

ahhhhhhpoooooey sounds like a sneeze to me . sounds nice hon:) i am getting some ot that japanese one you told me about, i can't remember the name. its too early, bloody in-ger-land :) Jo x

shewhosmiles 19.06.2002 23:07

I've never heard of it before but I love your title.

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Review Ratings »

This review of Paul Mitchell has been rated:

"very helpful" by (98%):

  1. Petruska
  2. CookieCrumbs
  3. RottenPumpkins

and 48 other members

"helpful" by (2%):

  1. Achtel

The overall rating of a review is different from a simple average of all individual ratings.