Advantages Good quality clothes at reasonable prices, no loud music and subtle lighting.
Disadvantages Hard to manoeuvre round, untidy stores and assistants lacking manners.
|Frequency of visit|
|Value for money|
|Layout & presentation|
|Selection & range|
Having finished work today and in need of retail therapy I began to wonder as I passed men and women, young and old, what exactly does it mean to be fashionable? It was a cold and blustery day today, and yet scantily clad women moaning that they were cold and men who were dressed by their partners or mothers breezed by me with looks that suggested the end of the world was upon us. While some of those people clearly were keeping one eye on the 'fashion world', there were others thankfully like myself who dress how they want to, and in what makes them feel comfortable. I would like you to note that at 24 years of age I don't look like something that's been dragged out of the dustbin, but at the same time I would prefer to have certain bits covered up especially this time of the year. While New look has always been a very hit and miss affair for me when it comes to what I'm after, I've nearly always found something I like in peacocks at a very reasonable price. While they're high on my list for finding something I like, there are other areas that certainly need addressing and stop me from rating it as highly as I would have liked.
Location, Location, Location.
It's all about the presentation and ambiance.
Moving on to the store's layout, and that's a whole different kettle of fish altogether. Each of the stores is laid out in clear sections headed up by banners so you can whip straight to your area of interest easily. However in an effort to stock as many items as they can, I have noticed recently that it's becoming increasingly difficult to walk freely around the racks. I'm a size 10/12 and let me tell you that I have a terrible job trying to squeeze around each of the clothes racks. While disabled people or buggy users may be able to get in the large automatic doors, they might as well turn around and go back out as they would have a difficult time maneuvering in and around the stores. The Larger stores are slightly better, but even they seem to be cramming in as much as they can and losing walking space rapidly.Another thing I've noticed is the fact that while the number of staff seems to be increasing within these stores, the shop floor is looking more like the Mad Hatters tea party. There are garments all over the floor which not surprisingly ended up marked, and hangers chucked about everywhere and yet the staff seems incapable or uninterested in tidying up the place to make it more welcoming and accessible to potential customers.
The price may be right, but what about the stock.
On the whole I find that the racks are stocked up well with all of the sizes (8-20), but there are far too many items on each rail which results in some difficulty trying to get out the items. Underwear is the only section that they seem to be having problems with keeping stocked up in a range of sizes and styles. Only last week I found my only choice for knickers were either elephant size ones that come up to your neck, or thongs that resemble dental floss.
When it comes to price I find them very competitive with the likes of New Look, River Island and similar stores. Whether it's been shoes I've bought or a smart new jacket, I find that the quality is very high and it's a long time before I have to replace those items.
To give you an example I bought a pair of work shoes last year for £5, and they're still going strong nearly a year later. Although I'm sure this isn't limited to Peacocks, what shocks me is they can charge £15 for a mini skirt and a full length one! This also applies to children's trainers (£10), which are the same price as adult ones. Surely items that are significantly smaller should be cheaper, but perhaps that's just me being daft.
Trend setters will also be pleased to know that the stores do keep up to date with clothes similar to the ones revealed on the cat walks.
What amuses me is the store in town where I work is smaller than the others I visit, and yet it has 4 changing rooms, but the bigger ones only have one small cubical. These are usually well sign posted and while they do point out there are a minimum number of garments you can take in, you can normally get away with sneaking in a few more. The rooms are a little on the cramped side and may require some breathing in, but they're clean and tidy enough with full length mirrors in so you can see what a Muppet you exactly look in that top you thought was great.
"If you're happy and you know it clap your hands"
Well by now I've hopefully made it clear that shopping in Peacocks is like a rollercoaster ride, as it has its ups and downs. While the quality and price of the clothes is very impressive, I would like to know how they can get the sizes so wrong. Also what's the point of having a large store, if the average size person has a job moving between the racks? For now I will continue shopping with them as it's very rare I come out of the stores empty handed, and as the song for Labour's election campaign went, things can only get better or so I hope.
So if you're not made of money and looking to stock up your families wardrobes, then give Peacocks ago. Just remember to leave time to try things on or keep the receipt, and don't expect smiley happy assistants to greet you.
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