Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki - Rohit Bhargava

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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki - Rohit Bhargava

A guide for brands on putting back the missing ingredient in marketing to build loyal customers. It also helps foster consumer (and employee) evangeli...

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Product Information : Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki - Rohit Bhargava

Manufacturer's product description

A guide for brands on putting back the missing ingredient in marketing to build loyal customers. It also helps foster consumer (and employee) evangelists, and create a connection that goes beyond profit.

Product Details

Publisher: McGraw-Hill Professional

Author: Rohit Bhargava

Genre: E-commerce

Title: Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki

Type: Non-Fiction

EAN: 9780071545211

ISBN: 0071545212

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Listed on Ciao since: 21/12/2010