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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki - Rohit Bhargava

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Manufacturer's product description

A guide for brands on putting back the missing ingredient in marketing to build loyal customers. It also helps foster consumer (and employee) evangelists, and create a connection that goes beyond profit.

Product details

Publisher McGraw-Hill Professional
Author Rohit Bhargava
Genre E-commerce
Title Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
Type Non-Fiction
EAN 9780071545211
ISBN 0071545212

Ciao

Listed on Ciao since 21/12/2010

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Non-Fiction - Business & Finance - ISBN: 0006530400, 9501290670, 8449310741, 3442153123, 0312203438, 0002559196

User reviews (7)

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Compare Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki - Rohit Bhargava to other similar Business & Finance Books »

similar by Price (10 GBP to 14 GBP)
easy read (biographical), difficult subject made interesting, non-quantitative
Price (in my opinion), could have done with a few more concrete case studies on how they it (*)
Cpontains good pictures of old "adverts"
Smaller than the previous book in the series. (*)
similar by Author Surname (First Letter) (B)
Great cartoons :), Good cross referencing with various organisational theorists
Little expensive (*)
Not too heavy going, value for money, real world examples
It's accounting! (*)
(*) Reviews by Ciao members


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