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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki - Rohit Bhargava

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A guide for brands on putting back the missing ingredient in marketing to build loyal customers. It also helps foster consumer (and employee) evangelists, and create a connection that goes beyond profit.

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Publisher McGraw-Hill Professional
Author Rohit Bhargava
Genre E-commerce
Title Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
Type Non-Fiction
EAN 9780071545211
ISBN 0071545212

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Listed on Ciao since 21/12/2010

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