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| Available from | £7.43 | Compare 2 prices |
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Description
A guide for brands on putting back the missing ingredient in marketing to build loyal customers. It also helps foster consumer (and employee) evangelists, and create a connection that goes beyond... more
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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back... The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic... |
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Shipping: £2.80 Availability: Usually dispatched within 1-2 business days |
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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back... The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic... |
amazon books
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Shipping: Free! Availability: Usually dispatched within 24 hours |
Product Details
| Publisher | McGraw-Hill Professional |
|---|---|
| Author | Rohit Bhargava |
| Genre | E-commerce |
| Title | Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki |
| Type | Non-Fiction |
