Planet Google - Randall E. Stross

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Planet Google: How One Company is Transforming Our Lives - Randall E. Stross

Planet Google: How One Company is Transforming Our Lives - Randall E. Stross

This is a revelatory expose of Google and its ambition to become the controller of 'all ... more

the world's information'. "Planet Google" explores
the profound implications of that strategy for the
business world, and for us all. Google has a
dream: to manage the entire world's information.
The company wants to access every single bit of it
it can - from news, to financial and historical
data; from the content of books, films and TV, to
a complete record of the Earth's surface; and most
controversially, the statistics of our personal
lives - from what we have been reading, to who we
have been talking to, to what we have been buying
and where. If information is power, then Google
are a force to be reckoned with. Google is almost
evangelical in its belief that by realizing its
vision it will be fulfilling the promise of
computing, as envisioned by its founding
developers. Others, however, are increasingly
alarmed by the invasion of privacy that Google's
vision might both entail and enable. With
unprecedented access to the key players at Google
HQ, "Planet Google" is a revelatory - and often
alarming - behind-the-scenes investigation into
Google's plans, and the implications of its
mission for our future.

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Manufacturer's product description

This book presents a revelatory expose of Google and its ambition to become the controller of 'all the world's information', and the profound implications of that strategy for the business world, and for culture at large.

Product details

Title Planet Google
Author Randall E. Stross
Publisher Atlantic Books
All Authors Randall E. Stross
ISBN 1843549808
EAN 9781843549802

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Listed on Ciao since 04/11/2009

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