Powerade Isotonic Cherry Sports Drink

As the non-doughnut consumers become increasingly health conscious, the UK has seen an explosion in the sports drinks market, although as that market has become more competitive, the leading manufacturers have to fight harder to maintain market share. In 2009, the sports and energy drink market was worth £706 million, with the market leader Lucozade Sport taking £102 million of that. Powerade (produced as part of the enormous Coca-Cola empire) is a relatively small player in the UK market, with sales of £34.4 million in 2008, a decline of 4.6% on the previous year. Of course, it’s the US where ... more

A drink to keep you going Manufactured by the Coca-Cola Company, the ‘Powerade’ range of drinks are designed specifically to provide optimum levels of hydration for those actively involved in physical activity. Personally, I play a lot of sports, so I was keen to see if the claims of uber-replenishment are in fact true. In the following review i’ll conduct a thorough test of the Cherry version of the drink, before forming an overall analysis and summary of my opinion in the conclusion. “Powerade is an isotonic sports drink with an optimum combination of fast acting carbohydrates and ... more

Okay Amy, you're going to sit down and you're going to write. Try and keep your mind off the TV - I know BBC News is interesting but right now your priorities lie elsewhere. You must get this review written tonight. Why? Because I said so, that's why. What's that? You're too tired? It's too late? Get a hold of yourself, woman. You can barely see the moon! Look, take a sip of that cherry Powerade stuff. Boost your energy levels and just get on with it! That's the controlling side of my brain, the dominating side. I've very little power over her - what she says, goes. So I do as I'm told ... more

When undertaking any form of exercise, keeping hydrated is important. Never mind those Lucozade Sport adverts that suggest drinking their product will enhance performance, merely keeping enough water in your system can be a problem. As someone who is fairly solidly built (so much so, I thought “Run, Fatboy, Run was a motivational video, rather than a comedy), I tend to sweat a fair amount during exercise, especially at this time of year, and this lost fluid needs to be replaced. The most effective way of building up the fluid level inside a body is simply to drink water, but normal unflavoured ... more

I had always seen this drink in Asda when I was going to buy my Energy drinks (like Emerge, Red Bull etc) but I never bothered about them. They looked colourful enough and alright but I just hadn't brought myself to buy them, until the other week when I thought I would as I was a bit curious about them. The bottle looks alright. It is a slightly shaped plastic bottle which is easy enough to hold and you can see the bright red colour through the bottle. When I opened the bottle I could smell a nice scent of Cherries. It was a pretty strong scent and I thought that this would taste pretty sweet ... more