I bought this book in 2003 for a Foundation course in Business. I only studied one unit in Marketing but had to write a marketing report for a company of my choice and this book was priceless.
This book in my opinion is aimed at Foundation and Degree level students. Although it could be ... Read review
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Principles of Marketing Review ofPrinciples of Marketing - Stephen Pettitt, Frances Brassingtonby
kags1971
Advantages: Very easy to read, good examples Disadvantages: heavy!!
I bought this book in 2003 for a Foundation course in Business. I only studied one unit in Marketing but had to write a marketing report for a company of my choice and this book was priceless.
This book in my opinion is aimed at Foundation and Degree level students. Although it could be used for Postgrad I wouldn't like to comment on that as I don;t know what a postgrad course involves! (Yet)
This was my first time back to University after being ... ...easy to read then anyone can!
You can pick this book up for £33.99 brand new on Amazon or £13.00 used from Amazon(prices correct as @ 23/07/05). From time to time Ebay have this book as well and you may pick a copy up cheaper than this! I bought mine last year for £35.00 from Portland bookshop which is located at my University in Manchester. I had to include allsorts of Marketing terms in my assignment such as the 4 p's (the marketing mix product, ...
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