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Principles of Marketing by Philip Kotler, et al
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Is this good marketing? - Principally...Yes!
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All Principles of Marketing by Philip Kotler, et al reviews
Is this good marketing? - Principally...Yes!
A review by
stoner2000uk
on
Principles of Marketing by Philip Kotler, et al
December 1st, 2006
Author's product rating:
Quality of Text
High
Interesting/Absorbing?
Very absorbing
Logical Layout?
Perfect structure
Level of Difficulty
Challenging
Helpful?
Life Saver!
Advantages:
Easy to read, very informative
Disadvantages:
Chapter maybe a bit too long at times
Recommend to potential buyers:
yes
Full review