Advantages Easy to read, very informative
Disadvantages Chapter maybe a bit too long at times
I bought this book from my student bookshop (Aston University campus) priced at a generous £44.99. This price rarely fluctuates, the cheapest I think being Waterstones, possibly £39.99 there. I bought this book for the course that I'm currently doing, BSc Business and Management. I am in the first-year of this course and this book was recommended by the university and the head Marketing lecturer early on in the module. This book also had, a 'OneKey' online Marketing module tests to be able to do alongside the course, coming free with it. This is a particularly good service to use if approaching a test or to simply check on progress. It is handy as the results are also re-layed back into the lecturer who the 'OneKey' is assigned to.The book itself is attractive enough from the outside, a decent cover, plenty of colours, and this is continued throughout the whole book. Each chapter is well defined, and the pages are nicely layed-out.
At the beginning of the book, there is a brief contents which briefly outlines each chapter, the following contents goes into a lot more detail and breaks down each chapter into key areas. This is then followed by supporting resources, and a brief introduction into the previously mentioned OneKey. There is then a particularly solid 'Guided Tour' which shows the reader exactly how to use the book effectively, this breaks down what each page will be showing, and why certain texts are in colour etc. This is really good to read prior to the first chapter read in the book and is good to refer back to it throughout research in the book. A preface and a brief 'about the authors' follow and we are then into the first chapter.Within each chapter there is a Prelude case to begin the chapter (examples being Nike and Unilever) which gives you a good feel about what the chapter is about, and this can also be used as reference cases in future essays and assessments. There is an introduction that welcomes you into each chapter nicely, these are very handy and gets you to link the prelude case and the chapter a bit more. Each chapter has four or five main points which they then expand on depending on the topic. The writers also use italics and bold to show the reader exactly which words they need to remember and these words and then defined in the corresponding columns to the left or right of the text. This is good because often with HE books, without realising the reader can become confused due to not knowing, or knowing the incorrect, definition for key words in the text.
There are plenty of diagrams that are appropriate to the text and gives the reader more to think about the test that they are reading. I found these particularly useful, as I have been able to use them as referencing in Marketing groupwork and in other areas of my course (e.g Foundations of Management coursework).Throughout the chapters, you come across 'Marketing Insights' which are case studies related to the chapter. Because it is a Marketing book, you often come across pictures of advertisements for the 'Marketing Insights'.
|Type of Book||Mixture Theory & Examples|
|Quality of Text||High|
|Logical Layout?||Perfect structure|
|Level of Difficulty||Challenging|
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author gary armstrong author philip kotler format paperback language english publication year 21 03 2013 subject management business economics...
Pages: 274, Paperback, Academic Internet Publishers Incorporated
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Availability: Usually dispatched within 1-2 business days