Exploring Corporate Strategy by Gerry Johnson, Kevan Scholes

Well, you may or may not know that I am half way through my MBA with the Open University and what that entails is an exhausting three year course which drains your resources, although it is great fun and challenging too. Anyway, it was my husband that bought me this book, on a recommendation from his MD, who has just completed his MBA with Paisley University. I am in my second year of my MBA, and my current course is imaginatively labelled B820 ...
...all night thinking of that. Anyway, you get the relevance of this book and my studies. This book is marketed as Europe's best selling Strategy textbook and is published by FT Prentice Hall. What is also unique about this book is that the organisation Pearson Education also have a website www.booksites.net/johnsonscholes on which the student of strategy can search, to assist them in their strategic thinking and practice using the models and frameworks ...

helencbradshaw 03.07.2002 · Read full review
Ciao members have rated this review on average: very helpful
Review of Exploring Corporate Strategy by Gerry Johnson, Kevan Scholes

I cannot agree more with you. This book def is valuable and i would advocate it to any one who is doing thiere MBA or mangement courses. The other book i would recomend is Mintzberg, but i would advice any beginer to go with scholes. I my self have admired tis book and referred this book extensively during my MBA at oxford. I wish every one all the success!! ...

Blitzkrieg123 20.07.2007
Ciao members have rated this review on average: helpful
Review of Exploring Corporate Strategy by Gerry Johnson, Kevan Scholes