Homepride first began selling flour back in the 1920's, the familiar figure of Fred, dressed in his black hat and clothes made his first television appearance in 1964 advertising flour. 1969 saw the sale of merchandise featuring Fred, which was sold as far away as Japan, then in1974, Homepride cook-in-sauce appeared on the shelves, and have remained there ever since, with even more varieties to chose from now. I don't think the label on this sauce has changed much in all those years; I remember buying the white wine and cream sauce to cook a meal for a then boyfriend some 22 years ago as it ...
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